Valencia Peterson, Executive Director on Influential Women

Influential Woman · NonProfit

Valencia Peterson

Executive Director, ODAAP INC. Open Door Abuse Awareness Prevention

Philadelphia, PA 19104

8Awards received

Certifications · Degrees · Memberships

Degree High School Member Philadelphia Sports Collaborative Member PANO (Pennsylvania Association of Nonprofit Organizations)

Her Story

About Valencia

My work in violence prevention is deeply rooted in my personal story. At a very early age, my father killed my mother, and that tragedy shaped my entire career path. I really felt that I wanted to stand on her shoulders and give back and contribute to prevention in that area. For the first 10 years, I worked in intervention, going to court with women who had already been in domestic violence situations, working with organizations like Women Against Abuse and Hazio Haven. But after a while, I felt like I was behind the eight ball - everything was intervention, and there was nothing really toward prevention. So about 11 years ago, I decided to take a total 360 and focus on violence prevention with all its facets. I took a really unique approach and decided to use a violent sport, football, to infiltrate the game with violence prevention. I became a football coach and worked with the Coaching Boys to Men curriculum from Futures Without Violence, which I later helped revise based on my knowledge of the streets and understanding where my young men were. What's beautiful about this platform is that once I got a coach to buy in, I automatically had a captive audience of 60 young boys. I spend 15 minutes a week doing specific lessons with them around healthy relationships and getting them to critically think about themselves. Over a whole season of football, there are so many teachable moments where I can help them develop plays for self-regulation that transfer off the field into prevention. I've dove heavily into trauma work, studying with Dr. Bruce Perry on the neuro-sequential model and understanding how early childhood trauma affects who you become. I help my boys understand that it wasn't their fault how they dealt with different things, because some things that happened to them, they weren't in control of. The amount of freedom that my young men started to experience in understanding themselves, that they're not this bad person after all, has had an amazing impact on how they looked at themselves and therefore how they chose to live. I founded ODAP (Open Door Abuse Awareness Prevention) and now I'm expanding by training coaches through my Trauma-Informed Coaching 101 course, which has been sanctioned by the University of Pittsburgh Medical College for CEUs. My goal is to have this course done across a bunch of cities, states, and even countries - I've been approached by people from Canada to New Zealand asking about the work I do around sports and violence prevention and trauma.

Her Interview

Ten minutes with Valencia

01What do you attribute your success to?

“I attribute my success to authenticity, the power of relationships, and a deep commitment to loving others. My faith has grounded me, and overcoming personal struggles has fueled my passion for creating change. By building genuine connections and leading with empathy, I’ve been able to foster meaningful impact. Every step has been guided by a desire to uplift others and stay true to who I am.”

02What’s the best career advice you’ve ever received?

The best career advice I ever received was to always lead with integrity. It reminds me that success isn’t just about results—it’s about how you achieve them. Staying honest, accountable, and true to your values will shape not just your career, but the positive impact you leave on others.”

03What advice would you give to young women entering your industry?

My advice to young women entering this industry is to own the space you occupy. Speak up, trust your voice, and know that your presence is valuable. You don’t need to be the loudest in the room, but you should always stand with confidence and clarity. Your unique perspective has the power to shape and transform the spaces you step into. Network with others, don't be afraid to expand your circle in order to dive deeper into your career. Never burn bridges, but protect your peace. Non profit is hard and it is a 24/7 grind so it is not for the faint of heart. Stay the course and remember your why.

04What are the biggest challenges or opportunities in your field right now?

A major challenge in my field is securing consistent funding, especially in the crowded landscape of violence prevention. Beyond that, there’s an opportunity to deepen public understanding. Often, violence prevention is simplified to just providing activities, but it’s so much deeper. I see an opportunity to shift the narrative—helping people grasp the root trauma that leads to violence. By focusing on what shapes behavior, I feel I can create real, lasting change rather than surface-level solutions.”

05What values are most important to you in your work and personal life?

“Integrity is at the heart of everything I do. I value being transparent, genuine, and ensuring that ODAAP is always who we say we are. I believe in building meaningful relationships rooted in trust and consistency. In my personal and professional life, it’s vital to leave no room for doubt—so that we’re seen as honest, mission-driven, and dedicated to uplifting others.”

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