Valentina Gonzalez-Ortiz

Valentina González Ortiz is a Service and Industrial Designer specializing in brand strategy, marketing, and multicultural engagement. Currently serving as an Account Manager and Brand Strategist at Saramar Group in Atlanta, she leads creative concepts, digital marketing initiatives, and workshops designed to connect organizations with diverse audiences—particularly within the Hispanic community. During a recent conversation with Heidi, Valentina shared insights into her process of developing feature campaigns, facilitating inclusive workshops, and crafting brand stories that bridge cultural and linguistic gaps while driving purpose-driven engagement.

Valentina’s career reflects a deep commitment to intentional design and social impact. Originally from Bogotá, Colombia, she holds a Bachelor’s in Industrial Design from Pontificia Universidad Javeriana and a Master’s in Service Design from the Savannah College of Art and Design (SCAD). Her global experience spans digital product design, campaign development, and service innovation across the U.S., Latin America, and Europe. From redesigning websites and managing social platforms for the Canadian Association for Participatory Development (CAPD) to developing marketing strategies for The Fox Theatre and INROADS, Valentina’s work consistently integrates strategy, empathy, and creativity. She has also collaborated with organizations such as the Fundique Foundation in Colombia, supporting young girls through body development education programs.

Guided by her core values of transparency, empathy, respect, and connection, Valentina’s approach to branding and service design is both human-centered and globally inspired. Her dedication to empowering multicultural audiences has earned her recognition, including the Indigo Prize, for her innovative contributions to marketing and design. Whether crafting a digital campaign or facilitating a design workshop, Valentina continues to blend creativity with intention—transforming brands into meaningful experiences that celebrate culture and inspire change.

• Marketing Digital: Curso de Publicidad en Redes Avanzado
• IELTS
• Master Digital Product Design: UX Research & UI Design

• Savannah College of Art and Design - MA
• Pontificia Universidad Javeriana - BID
• Savannah College of Art and Design