Valeria Malatesta

Licensed Insurance producer – Personal and Commercial Property and Casualty, Life & Disability
Farmers Insurance
Kirkland , WA

• Bachelor's and master's in sociology

• Influential woman

Q

What do you attribute your success to?

I attribute my success to a combination of dedication, empathy, and continuous learning. I take the time to truly understand my clients’ needs and goals, which allows me to provide solutions that make a meaningful difference in their lives. My ability to communicate clearly, listen carefully, and guide people through complex decisions has helped me build trust and long-term relationships.

Additionally, my background in training and client relations has taught me the importance of professionalism, adaptability, and persistence. I see challenges as opportunities to grow, and I approach every client interaction with the goal of empowering them with confidence and peace of mind.

Q

What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is to focus on building trust and relationships, not just closing deals. Early in my career, I realized that success isn’t just about numbers—it’s about genuinely helping people, understanding their needs, and guiding them to solutions that make a real difference in their lives.

This mindset has shaped the way I work as an insurance agent. By putting my clients first, listening carefully, and providing clear guidance, I’ve been able to build lasting relationships and make a meaningful impact in both their personal and professional lives.

Q

What advice would you give to young women entering your industry?

My advice to young women entering the insurance industry is to believe in your expertise, be curious, and never underestimate the power of relationships. This industry can seem complex at first, but success comes from listening carefully, asking questions, and truly understanding the people you serve.

Don’t be afraid to advocate for yourself and your ideas—confidence and persistence go a long way. Remember that building trust with clients and colleagues is just as important as technical knowledge. With dedication, empathy, and a willingness to learn, you can make a meaningful impact while building a rewarding and sustainable career.

Q

What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges in the insurance industry today is navigating the increasing complexity of clients’ needs and the constantly evolving regulations. Many people feel overwhelmed by the options available, which makes clear communication and personalized guidance more important than ever.

At the same time, this presents a tremendous opportunity: the chance to make insurance truly accessible and empowering. By educating clients, simplifying the process, and offering tailored solutions, we can help individuals, families, and businesses feel secure and confident in their decisions. Technology and data also open doors to more efficient service and innovative coverage options, allowing agents like me to focus on what matters most—building trust and meaningful relationships.

Q

What values are most important to you in your work and personal life?

The values that guide me in both my work and personal life are integrity, empathy, and dedication. I believe in being honest and transparent in every interaction, whether it’s helping a client choose the right insurance solution or supporting someone in my community.

Empathy drives me to listen carefully and understand the unique needs and goals of the people I work with, so I can provide solutions that truly make a difference. Dedication ensures that I approach every challenge with persistence, professionalism, and a commitment to excellence.

Together, these values allow me to build trust, foster meaningful relationships, and make a positive impact in both my professional and personal life.

Locations

Farmers Insurance

18915 142nd Ave NE # 115, Woodinville, WA 98072, Kirkland , WA

Agency

18915 142nd Avenue Northeast, Woodinville, WA, 98072

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