Valeria Ruvalcaba, Area Director of People and Culture on Influential Women

Influential Woman · Hospitality

Valeria Ruvalcaba

Area Director of People and Culture, Proper Hospitality

Palm Springs, CA

Certifications · Degrees · Memberships

Degree Criminal Justice

Her Story

About Valeria

I have been in the hospitality industry for 10 years, though my path here was unexpected. I originally studied criminal justice, but my first job was as a security officer - I was just trying to pay off my school loans. From security, I worked my way up to human resources, a completely different field than what I originally wanted to do, but seeing my growth has been exciting. Now I serve as the Director of People and Culture, overseeing two properties in Palm Springs at Avalon. I've only been in this role for 2 months, but I'm so happy and excited to start this new journey. My main area of expertise is people - I genuinely care about people feeling seen and supported. I think my biggest achievements have been seeing hourly employees grow and become managers. That is a great accomplishment. It was a lot of hard work put in by them, and I was just really there to help support and guide them to get to where they wanted to be. Seeing colleagues move up in their professional careers is the biggest achievement for me. Recently, I started my own side business called School and Career Co, where I help people with their resumes and coach them for interviews. I love what I do, and I love helping others gain the confidence to walk into that interview and get the job.

Her Interview

Ten minutes with Valeria

01What do you attribute your success to?

I would have to say it was my first Director of Resources who I got to work with. Her name is Elaine. If it wasn't for her, I would not be in the role that I am now. It's hard because there are so many people that helped me pave the way, but Elaine was the one who truly made the difference in my career journey and helped me get to where I am today.

02What’s the best career advice you’ve ever received?

The best advice I ever received was when I was in security, and I've carried it through every step to the point where I am now: connection before context. That has helped me in so many ways, especially in my field. There's a lot of issues that happen with people on a day-to-day basis, whether it's at work or personal, and sometimes personal affects performance. The best way to connect with people and actually have them trust me is with connection. Anytime that I start a meeting, I always like to see how they're doing. I like to personalize with people, so I know what their kids are up to, what their grandchildren are up to, and I always start there first, just to give them that sense of comfort and trust.

03What advice would you give to young women entering your industry?

I would say never feel like you have to choose between being kind and being strong, because you can definitely be both. Hospitality and leadership can be challenging environments, and there will be moments where you may feel underestimated, unheard, or pressured to prove yourself. Let your work ethic, professionalism, consistency, and integrity speak for you. Do not shrink yourself. Never, ever, ever shrink yourself to make others feel comfortable. Take up space confidently, ask questions, and trust that your voice belongs in the room. Definitely lead with empathy, but also set boundaries. Being understanding does not mean accepting disrespect. Some of the strongest leaders are the ones who know how to hold people accountable while still treating them with dignity. And find mentors, build relationships, and never stop investing in your growth. I've had the privilege to have mentors that, in a room full of opportunities, my name was mentioned. So surround yourself with people that empower you.

04What are the biggest challenges or opportunities in your field right now?

I think the biggest opportunity in my field would be empathizing more with people and the situation that is happening around the world, especially in this job market.

05What values are most important to you in your work and personal life?

I think the most important values to me are people first - genuinely caring about people feeling seen and supported. Integrity is huge for me. I definitely care about doing things the right way and not the easy way. Family and stability are also critical. A lot of the decisions that I take lately are centered around my family, but also what's best for our colleagues, so always putting that first. And authenticity as well. I like to be my own person, and I like to bring my own unique self to the place that I'm working with.

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