Valerie Free

Valerie Free is an Industry Relations Manager at the International Dairy Deli Bakery Association (IDDBA), where she builds strategic partnerships and connects retailers, manufacturers, suppliers, and other industry stakeholders across the dairy, deli, bakery, and foodservice sectors. She focuses on developing sponsorship opportunities, fostering collaboration, and creating programs and experiences that bring professionals together to learn, innovate, and advance the industry. Free’s career combines expertise in agriculture, marketing, events, and food manufacturing. She began her professional journey in animal health sales and marketing before moving into event and trade show coordination at The Vollrath Company and later serving as a Marketing Coordinator at Emmi Roth. Her experience spans product marketing, corporate communications, brand strategy, event planning, and industry engagement, giving her a well-rounded understanding of both the business and relationship-building sides of the food industry. She earned a bachelor’s degree in Animal Sciences from the University of Wisconsin-Platteville and has further developed her skills through professional training in communication and Microsoft Excel. Known for being approachable, organized, collaborative, and relationship-driven, Free brings energy, curiosity, and a solutions-focused mindset to her work. She is passionate about creating meaningful connections and identifying opportunities that provide value to organizations and industry professionals. She is also involved with Females in Food and the Public Relations Society of America (PRSA) and volunteers with Paws Pet Rescue. Guided by teamwork, positivity, continuous self-improvement, and an open-minded approach, Free is committed to strengthening relationships and contributing to the continued growth of the food industry.