Valerie Rivas

Valerie Rivas is an award-winning financial coach, business strategist, entrepreneur, and community leader dedicated to helping entrepreneurs access the resources, capital, and strategies needed to achieve sustainable growth. As Founder and CEO of EVIA, she leads a business solutions firm that helps companies fund, innovate, and grow through access to capital, technology, marketing, and strategic business development. With more than 20 years of experience in finance, business banking, and economic development, Valerie brings extensive expertise in supporting businesses at every stage of their growth journey.

Throughout her career, Valerie has helped business owners secure funding, strengthen financial literacy, navigate expansion, and connect with resources that support long-term success. Driven by her passion for entrepreneurship and economic empowerment, she developed a business incubator that provides entrepreneurs with education, mentorship, resources, and strategic guidance to build scalable and sustainable enterprises. Her work reflects a commitment to expanding access to opportunity and equipping entrepreneurs with the knowledge and tools needed to turn their visions into thriving businesses.

Valerie also serves as Vice President of the National Association of Women Business Owners Inland Empire, where she advocates for women entrepreneurs and supports initiatives focused on entrepreneurship, access to capital, and economic growth. As a speaker, mentor, and champion for business owners, she is passionate about empowering entrepreneurs to think bigger, lead with confidence, and create lasting impact. Through EVIA and her community leadership, Valerie continues to cultivate meaningful partnerships, elevate underserved entrepreneurs, and advance economic opportunity throughout the Inland Empire and beyond.