Vanessa Goode

With over 20 years of experience driving brand growth and high-impact engagement, Vanessa Goode is a multidisciplinary marketing executive known for blending strategic rigor with a deep-seated passion for holistic health. Her career is defined by her ability to scale brands within the hospitality and wellness sectors, consistently bridging the gap between innovative marketing and authentic consumer connection.

Vanessa’s expertise is rooted in a decade-long tenure at a premier Integrative Medical Center. As the head of marketing and events, she spearheaded comprehensive growth strategies that elevated the center’s profile, managing everything from large-scale community wellness activations to targeted digital campaigns. Her leadership in this space solidified her reputation for navigating complex, health-focused industries with both precision and empathy.

Furthering her impact in emerging markets, Vanessa served as a Marketing Director within the hemp industry, where she navigated a rapidly evolving regulatory landscape to build brand authority and consumer trust. Her entrepreneurial spirit later led her to Tamarindo, Costa Rica, where she founded and operated a boutique hotel. This venture allowed her to merge luxury hospitality with immersive wellness, overseeing every facet of the business from global brand positioning to on-site guest experience.

As a marketing leader, Vanessa’s mission is to champion the holistic health field. Her commitment to whole-body wellness is not just professional, but personal; she is a certified Hatha Yoga instructor with advanced studies in Ayurveda. By integrating these ancient wellness philosophies with modern marketing technologies and CRM infrastructures, Vanessa creates powerful, resonant brand narratives that inspire healthier living. Recently transitioned from Costa Rica to Austin, Texas, she is eager to leverage her international perspective and deep industry expertise to drive new marketing initiatives within the local health and wellness sectors.