Her Story
About Vanessa
Vanessa Nettles is an experienced General Manager in the hospitality industry, currently with Aimbridge Hospitality. She brings a strong background in hotel operations, sales performance, and team leadership, with a consistent focus on driving revenue, improving guest satisfaction, and building strong, collaborative teams. Her career reflects steady growth through progressive leadership roles across multiple hospitality brands, where she has developed deep expertise in operational management and service excellence.
Her daily routine is grounded in discipline, purpose, and balance. She begins each morning with a walk and prayer, reflecting her strong faith and personal commitment to growth and well-being. As a mother, she prioritizes connecting with her children before starting her workday. Once on property, she starts with coffee and quickly engages in the daily operations, remaining highly involved in all aspects of the business—from billing and reviews to property walks and hands-on team support. She is known for being team-oriented, approachable, and actively engaged in the day-to-day flow of operations.
What she values most in her career is the people. Vanessa takes pride in working with diverse teams and welcoming guests from all over the world, finding meaning in every interaction and cultural exchange. She appreciates the opportunity to learn from others’ stories and experiences, whether it is connecting with guests or engaging with colleagues across backgrounds. Her leadership style is rooted in empathy, presence, and consistency, with a strong focus on creating a positive environment where both guests and team members feel supported and valued.
Her Interview
Ten minutes with Vanessa
01What do you attribute your success to?
I attribute my success to not giving up, even when you hear the chitter-chatter around you and people doubting you. I refuse to let my upbringing or anybody else get in the way of what I want to achieve. Most importantly, my children have been my greatest motivation. Looking at them and wanting to show them that mommy can do this - that mommy is a strong woman who can accomplish anything - that drives me every day. I want to demonstrate to them that they can finish school, get their diploma, get a college degree, and achieve whatever they set their minds to. There are so many opportunities out there, you just have to go get them. My children inspire me to keep pushing forward and proving what's possible.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is to follow through. I didn't really follow through that much early in my career - I kind of took people's word for things when they said they did something, but I didn't follow through to verify it. When I learned the importance of following through, it made a big difference. Some things can get forgotten, some things can just get left to the side, or simply not done. So following through has become the most important practice for me, and it's made all the difference in my work.
03What advice would you give to young women entering your industry?
My advice to women entering the hospitality industry is simple: don't be scared. Grab the bull by the horns and go for it. Yes, this is a male-dominated industry, and there are a lot of men who think women are too soft or that we don't have the muscle strength or even the mind capacity to do this type of work. But women, we rock. We can do the daggone thing. Regardless of how male-dominated this industry has been, we're killing the game right now. There are so many women doing great things in hospitality today. So know your worth, be confident, and don't let anyone tell you that you can't succeed in this field.
04What are the biggest challenges or opportunities in your field right now?
Right now, one of the biggest challenges I face is getting the right staff. With the younger generation, there are a lot of people who just don't want to work or don't have the work ethic that I grew up with. It's really hard to find good people who will represent your front desk the way you want them to - people who have the professionalism and customer service mindset that's so important in hospitality. Another challenge for me is forecasting for the property. I'm working on getting better at it, but it's my least favorite thing to do. Despite these challenges, I don't really have too many difficulties overall because I genuinely love this industry. The work is fulfilling, and I'm passionate about what I do.
05What values are most important to you in your work and personal life?
In my work, trust and doing the right thing are the most important values to me. It's really important when you're dealing with people's credit cards, phone numbers, addresses, and personal information - you've got to be able to trust your staff with that sensitive data. And whenever you're second-guessing yourself about a decision, I always remind myself to just do the right thing, because that's always the best way to go. In my personal life, my children are very important to me. Work-life balance is crucial, both for myself and for my staff. I make sure there's a healthy balance between home life and work life, because that's what keeps us all grounded and able to perform at our best.
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