Vanessa Olcese
Vanessa Olcese is a senior marketing and sales leader with over 15 years of experience in the technology industry, specializing in integrated marketing, partner development, demand generation, and go-to-market strategy. A long-time Microsoft professional, she has led cross-functional teams to deliver innovative, customer-centric campaigns across B2B and B2C landscapes, driving measurable growth in areas such as AI business processes, cybersecurity, and cloud solutions. With a proven track record in Latin America and North America, Vanessa has managed multimillion-dollar portfolios, built strong partner ecosystems, and advanced adoption of cutting-edge technologies, consistently positioning herself as a trusted business connector and strategist.
She holds a Bachelor’s degree in International Business and Marketing from Florida International University’s College of Business and has pursued continued growth through certifications such as Career Essentials in Generative AI by Microsoft and LinkedIn and the Microsoft Global Hackathon 2024. Fluent in both English and Spanish, Vanessa combines her multicultural perspective with expertise in stakeholder management, modern marketing, and marketing automation. Recognized by colleagues as a collaborative leader, she has earned numerous recommendations highlighting her ability to align strategy, execution, and communication to deliver impact across diverse audiences.
Beyond her corporate leadership, Vanessa contributes her expertise as a Festival of Media Awards judge and shares her knowledge through mentorship programs such as Collective Brains Academy. She is passionate about empowering future leaders, championing inclusive marketing practices, and driving technology adoption that fosters human connection and sustainable growth.
• Microsoft Global Hackathon 2024
• Career Essentials in Generative AI by Microsoft and LinkedIn
• Professional Diploma in Digital Marketing
• Florida International University - College of Business- Bachelor's
What do you attribute your success to?
I attribute my success to staying focused on making a global impact, embracing change during pivotal shifts in technology, and leading with purpose—whether it was driving the evolution from traditional to digital marketing or helping schools leverage technology to keep children learning during the pandemic. For me, success is measured by the real-world impact my work has on people’s lives.
What advice would you give to young women entering your industry?
My advice to young women entering the tech industry is to remember that you are the owner of your destiny—don’t be afraid to pace your career as life unfolds, because you truly can have it all. Balance, resilience, and self-belief are just as important as skill and ambition.