Vanessa Woodall, Senior Process Manager on Influential Women
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Influential Woman · Financial Services

Vanessa Woodall

Senior Process Manager, Capital One

Surprise, AZ 85387

13Years experience

Certifications · Degrees · Memberships

Degree Bachelor's Degree in Business Management Degree Wilmington University Degree 2022 Cert Business Analytics Certification

Her Story

About Vanessa

Vanessa Woodall is a woman of faith first and everything she builds, leads, and creates flows from that foundation. Grounded in her Christian faith and driven by a God-given purpose to develop people and multiply impact, Vanessa operates at the intersection of leadership, service, and transformation.

Professionally, Vanessa is an experienced operations and change management professional with more than a decade of experience in financial services, specializing in associate readiness, process improvement, and organizational transformation. She currently serves as a Process Manager focused on Associate Readiness at Capital One, where she translates complex business changes into clear, actionable processes that equip teams to perform at their best. Her work centers on driving alignment, improving operational efficiency, and ensuring employees are prepared to deliver consistent, high-quality customer experiences during periods of change.

Vanessa's career began in 2013 when she joined Discover Financial Services through a military spouse employment program — a door she believes God opened intentionally. Over 12 years, she advanced through multiple leadership roles including Team Coach and Team Leader, developing deep expertise in coaching, training, performance management, and cross-functional communication. Following Discover's acquisition by Capital One, she stepped into project and process leadership, where she continues to build systems that drive clarity and results at scale.

Beyond her corporate work, Vanessa pours her gifts into the spaces God has called her to outside of the office. She is the founder of Lead on Purpose, a virtual leadership development program designed to help emerging leaders grow with intention — building identity, coaching skills, and sustainable performance practices rooted in purpose. She is also the host of Her Strength in Him, a podcast for women navigating life, leadership, and faith — a platform where she speaks truth, builds community, and points listeners back to God as their source.

When she's not leading or building, you can find Vanessa in the kitchen. As the founder of Whiskful Thinking, her custom baking hobby-turned-small business, she brings the same creativity and intentionality to her craft that she brings to everything else — because she believes excellence in small things is an act of worship.

Vanessa holds a Bachelor of Science in Business Administration and Management from Wilmington University and has completed additional professional development through Cornell University in business analytics, along with certifications in change management and leadership development.

She is a builder, a teacher, an encourager, and a leader — not by title, but by calling. Her mission is simple: to develop people, create systems that last, and reflect the God she serves in every room she walks into.

Her Interview

Ten minutes with Vanessa

01What do you attribute your success to?

God.

Every opportunity I've walked through, every door that opened at the right time, every season that looked like a setback but was actually a setup — that was Him. I don't take credit for the path because I didn't map it. I just chose to keep showing up, stay obedient, and trust that the gifts He placed in me were placed there on purpose.

Beyond faith, I attribute my success to discipline over feelings. There have been plenty of days I didn't feel ready, didn't feel qualified, or didn't feel like pushing forward — and I did it anyway. I've learned that growth doesn't wait for comfort, and calling doesn't pause for fear.

I also credit the people God put in my corner — mentors, leaders, and even the hard seasons with difficult people — because every single one of them sharpened me. And I credit my military spouse journey, which taught me adaptability and resilience in ways no classroom ever could. Starting over in new cities, building from scratch, finding my footing — that built something in me that no resume line can fully capture.

At the core of it all, I believe success isn't something I achieved. It's something I was entrusted with. And my job every day is to steward it well, use it to serve others, and make sure that what I build outlasts me.

02What’s the best career advice you’ve ever received?

Never stop being a learner. Never feel like you've "made it" — because there is always something more to learn.

That mindset alone has opened every door I've walked through. Constantly asking questions, being willing to sit back and let others speak, genuinely taking in different perspectives — that's not weakness, that's wisdom. And honestly, it makes every plan, every team, every business stronger when you operate that way.

The moment you think you know it all is the moment you stop growing. I never want to be that person.

03What advice would you give to young women entering your industry?

Use your voice. Unapologetically.

Don't let anyone convince you that you don't belong in that room, at that table, or in that conversation. You do. And not because you fought your way in but because you were made for it.

Stop dimming your light to make other people comfortable. The right spaces will celebrate what you bring. The wrong ones will reveal themselves quickly, and that's information, not rejection.

And to my fellow women specifically — we have to do better by each other. Comparison is easy. Tearing down is easy. But imagine what becomes possible when we flip that and use everything we know, everything we've learned, and every hard lesson we've survived to pour into each other instead. Your success doesn't threaten mine. My seat doesn't take yours. There is room for all of us — and we rise a lot faster when we decide to bring each other with us.

You deserve a seat at every table you're called to. So pull up the chair, sit down, speak — and then reach back and pull someone else up with you.

04What values are most important to you in your work and personal life?

Faith. Integrity. Identity. And they're not separate. For me, they all come from the same place.

My faith is the foundation everything else is built on. It's not just something I practice on Sunday — it's how I lead, how I make decisions, how I treat people, and how I show up when nobody's watching. That's where my integrity comes from. Not a policy. Not a performance review. But a genuine conviction that doing the right thing matters even when it costs you something.

And identity — knowing who you are — that might be the most underrated value in the workplace. When you're clear on who you are and whose you are, you don't shrink in tough rooms. You don't compromise yourself for approval. You lead from a grounded place instead of a fearful one.

Everything I do — at work, at home, in the businesses I'm building — flows from those three things. And I wouldn't have it any other way.

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