Veronica G. Deraleau, MBA
Veronica G. Deraleau, MBA, is a multidisciplinary entrepreneur and senior program manager with a career that spans the military, opera, and high-growth business environments across energy, commercial real estate, private equity, and financial technology. Currently serving as Senior Program Manager at Juniper Square, Veronica coordinates company-wide go-to-market initiatives, aligning strategy and execution across product, sales, engineering, and operations teams. Her professional philosophy centers on translating complex challenges into simple, actionable solutions that deliver measurable impact for clients, teams, and companies. Beyond her corporate work, Veronica is the CEO and founder of Making Money Is Simple, a financial coaching business inspired by her personal journey of paying off over $100,000 in debt in three years. She is the author of the book Making Money Is Simple, where she shares actionable strategies and a mindset framework to help professionals and creatives break free from the paycheck-to-paycheck cycle and achieve financial freedom. Her expertise blends analytical rigor with creative communication, making financial and operational concepts accessible and actionable for her clients. A classically trained opera singer and U.S. Army veteran, Veronica brings creativity, discipline, and adaptability to all her pursuits. She holds dual degrees in Economics and Music, master’s degrees in Music, and an MBA in Real Estate, highlighting her commitment to lifelong learning and multidimensional growth. Whether on stage, leading startups, or coaching clients, Veronica leverages her unique combination of analytical, operational, and artistic skills to empower others to achieve their personal and professional goals.
• Baruch College - MBA
• Bonsai Award from Juniper Square
• Baruch Real Estate Club
• San Antonio Apartment Association
• Urban Land Institute
What do you attribute your success to?
I attribute my success to combining strategic thinking with dependable follow-through and strong operational execution. I focus on ensuring the right stakeholders are involved and that initiatives progress smoothly from concept to market.
What advice would you give to young women entering your industry?
I would say follow your curiosity. To be successful, you have to be hungry and very passionate about what you do.
What are the biggest challenges or opportunities in your field right now?
There's so much opportunity with disruption from AI. It's about knowing how to differentiate yourself in a crowded field with lots of noise and very hot competition. What makes me different is my expertise in bringing strategy with follow-through to the table.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are curiosity, passion, strategic thinking, and consistent follow-through. I strive to approach every challenge with an open mind, dedication, and a commitment to seeing ideas through to completion.
Locations
Juniper Square
San Francisco, WA 94111