Veronica Perez-Lockward, MBA
Veronica Perez-Lockward, MBA, is a dynamic community engagement and hospitality professional with over a decade of experience spanning executive administration, upscale hospitality, food and beverage, and event management. Currently serving as Community Engagement Manager at A Little Better Co., she brings creativity and strategic insight to building meaningful connections within communities. Her expertise in customer service, event planning, and digital engagement allows her to seamlessly blend operational excellence with a personal touch that enhances client and community experiences.
Prior to her current role, Veronica excelled as Studio Manager and Executive Assistant at Blue Banyan Yoga, where she led a full website redesign, implemented a new fitness platform, and oversaw daily operations contributing to the studio being recognized as Philadelphia’s Best Yoga Studio in 2025. She also brings extensive experience in event coordination, having managed large-scale events and weddings, where her meticulous attention to detail and organizational skills ensured seamless execution from conception to completion. Her professional versatility is matched by her leadership in training, mentoring, and supporting teams across multiple industries.
Veronica holds dual degrees from Buffalo State University in Public Relations/Image Management (BS) and Hospitality Administration/Management (BA), and is a certified Ashtanga and Vinyasa Yoga instructor. Fluent in English and proficient in Portuguese, she combines cultural insight with a commitment to community engagement. Passionate about fostering growth, connection, and wellness, Veronica continues to leverage her skills to create impactful experiences and inspire others in both professional and personal realms.
• Ashtanga and Vinyasa Yoga 300hr
• CPR/A.E.D.
• Fire Safety Trained
• QPR Suicide Prevention Gatekeeper
• R.A.D. Self Defense
• Canisius University - MBA
• Eta Sigma Delta National Honor Society
• Eta Sigma Delta National Honor Society
• Alpha Epsilon Phi National Sorority Inc.
What do you attribute your success to?
I attribute my success to the foundation I built in the hospitality industry, where I began my career working in a restaurant and organizing events for the CEO I now work with. That experience honed my ability to connect with people, build relationships, and engage in meaningful conversations. Today, as a Community Engagement Manager at LBC, I draw on those skills daily to foster connections and create impactful experiences for the community.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to stay open to pivoting. Embracing change and being willing to explore new directions has allowed me to grow, adapt, and uncover opportunities I might never have anticipated.
What advice would you give to young women entering your industry?
My advice to young women entering the industry is to put yourself out there and actively network. Building connections, seeking mentorship, and engaging with others in your field can open doors and accelerate your growth in ways you can’t achieve alone.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field right now is creating projects that make a tangible impact in the community. For example, I’m working on a podcast platform that highlights creative talent in the Philadelphia area, connecting people and fostering real change. The challenge lies in finding and collaborating with the right creative individuals who share the same vision and drive for meaningful community impact.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are mindfulness, creativity, and self-expression. As a yoga teacher who spent time in India deepening my practice, I’ve learned the importance of balance and presence. I also love dance and music, which inspire me to bring joy, energy, and authenticity to everything I do.
Locations
A Little Better Co
Philadelphia, PA 19119