Veronica Ruffo

I'm very fearless. I've been like that since I was a little girl, and I feel like it's part of my nature. I have no trouble moving forward, sometimes taking a lot of risk, and I'm like, I'm gonna go, because I'm fearless. Very, very few times do things not work out. Most of the time, when I feel like I move like that, I'm very brave. I like it, and I think it's very natural of me, so I feel that braveness and it makes me very fearless in a lot of instances. I think that's been part of me being very bold in my decisions and how I move.

The best career advice I've received is that you have to be delusional about the past. For example, if you lose something, you lose a point, or you fail something, or something didn't go through, or someone said no to you, you have to be almost like you're delusional. Like, okay, alright, I'm moving on, let's continue. That, lately, has been so impactful in the way I move. It's like, okay, it was a no, there's no problem, nothing happened, let's move forward. Your attitude, your positiveness, and your creativity are not impacted by it. I've been applying it in tennis too, and I think it works. You have to be ready for the next point in 10 seconds, less than 10 seconds, and you're like, yeah, it's okay, let's go, keep going.

I would say to young women not to worry too much about making things perfect when you're young, or if something doesn't go your way, don't get down or discouraged. I actually feel like one of the best stages of women is when you turn 40 or older. So I would say stop worrying about the young years, just have fun. Make mistakes here and there, it's okay, don't get too serious. Even later in life, don't get too serious either. The best is yet to come always, and it gets better and better with age, so do not ever fear getting older. Ever.

Government. It's horrible. It's pretty much impossible to work with government right now. So I have to work on the sides with enterprises that can sponsor public schools in Mexico, or with private schools as well. But the biggest sector in Mexico, and the biggest problem, is in the public sector. It's the biggest one. When I started the company, I was able to work with government, but right now, it's really, really impossible. It's one of the most difficult things, the most difficult thing that I have ever done in my life. Also, it's highly corrupted, so it's very complicated.

Justice. For me, being fair, not only fair, but being highly transparent, is so important in the way we do business, the way I speak with the people that I have possible collaborations with and with the people that I already have partnerships with. It's like, yeah, highly transparent, disclose everything, be flexible. I also feel like I'm a person that is highly moved by justice. I like justice. When I see things that are not fair, or someone's being unfair to somebody, I don't like it. Justice, I will say, is my highest one.