Veronica Sharma, Development Manager on Influential Women

Influential Woman · Commercial and Industrial Development

Veronica Sharma

Development Manager, Greenberg Farrow

Reno, NV

7Years experience

Certifications · Degrees · Memberships

Degree Geography and GIS degree from San Jose State University Member American Planning Association Member City of Reno Board Member

Her Story

About Veronica

I currently work as a development manager at Greenberg Farrow, where I've been for just under three months. My background is in land use planning, which I practiced for four and a half years at my previous firm. I have an educational foundation in geography and GIS, which gives me a deep understanding of how land use policy is written and how projects navigate approval processes. This knowledge shapes everything about how I approach my work today. In my day-to-day role, I manage full development for our top clients, which means coordinating across design teams, civil engineers, local jurisdictions, landlords, and clients simultaneously, often juggling multiple projects across multiple states at the same time. Right now, I'm managing projects all over Texas, Minnesota, Nevada, Ohio, Louisiana, North Carolina, and South Carolina. The work requires me to be a generalist who thinks like a specialist. I have to understand stormwater engineering well enough to flag a problem, understand real estate law well enough to identify a missing easement, and understand local zoning well enough to anticipate a condition before it becomes a delay. Then I have to translate all of that clearly for the client, who just wants to know if we're on schedule. I've been in this field for five and a half years now, and I'm currently working in a leadership role where patience is key - patience to understand changes, adapt to changes, and relay changes to people looking to me for guidance.

Her Interview

Ten minutes with Veronica

01What’s the best career advice you’ve ever received?

The best career advice I ever received was from my undergrad head of department, Carrie Rohmeyer, at San Jose State University. She told me to take the shot and just get my foot through the door. That was the advice she gave me when I was first graduating, and it's the same advice I give to others today. She has been pivotal in where I am today, starting with helping me get my first job. She's still a huge part of my life - she was even invited to my wedding. I've turned that mentor relationship into a friendship, and she's now one of the closest people we have in our lives.

02What advice would you give to young women entering your industry?

Get your foot through the door. I say this because I've been to many campus hiring events at the University of Nevada, Reno, and I think the new generation is looking for guidance on how to approach or get their foot through the door. We have all these set expectations - if you're getting a certain degree and starting out, your starting salary would be a certain amount - and once they apply and their expectations are not met, they're confused on how to move forward. My advice is always to get your foot through the door, work hard, and those long hours and dedication will be recognized by the team. Especially in your early to mid-20s, you're not immediately held to a 50-50 work and personal life balance. As you progress through your personal life, you might get married, you might have kids, and there's not a whole lot of opportunity where you can take 80% of your life and give it to work. So while you do have the time, if your life allows it, go for it. Those efforts will be recognized down the line.

03What are the biggest challenges or opportunities in your field right now?

I want to touch on a sensitive topic - data centers and data center moratoriums. I was part of one of the early applications for a data center in the outskirts of Reno's jurisdiction, and there was a lot of conversation happening once that application came forward. Since then, the City of Reno has placed a moratorium on data centers, and I applaud that. We recognize that data centers are the new demand based on how our society is going forward with the use of AI - it's not something you can hide from. But thoughtful planning and land use, and understanding where we can put these data centers so they don't necessarily have to be right next to a household, is the next phase of challenges in our field. The notion is very negative from the get-go, but it's not something we can escape from. Rather than completely turning a blind eye on this, I would say let's take this as a challenge - as a society, as a group, as a planning entity - and use our thoughtful planning and guidance to make sure that if this is the need for our current world, we put this need in better land uses.

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