Veronica Shay
Veronica S. is an accomplished investment professional and Vice President at The Aeon Group, where she leverages over five years of experience across investment banking, venture capital, technology, and strategic finance. Her expertise spans full-cycle M&A transactions, with deep involvement in financial modeling, due diligence, and growth analysis—particularly in SaaS, consumer, and healthcare sectors. Known for her analytical precision and cross-functional leadership, Veronica now focuses on early-stage investing, supporting innovative startups with strategic insights and capital deployment.
Prior to her role at The Aeon Group, Veronica held key positions at firms such as Mountain Crest Investment Partners and Focus Transaction Advisory, where she led high-impact deals and advised on cross-border mergers and acquisitions. She also served as a Product Manager at Backbase, helping to launch a digital banking MVP in the EU and drive revenue growth. Veronica holds an MBA in Finance from Rensselaer Polytechnic Institute and a BBA from the School of Business of Belarusian State University. With a strong foundation in both corporate finance and venture innovation, she brings a unique global perspective and executional strength to every investment opportunity.
• Certified Risk Manager
• Securities Industry Essentials
• Series 63
• Candidate Chartered Financial Analyst
• Rensselaer Polytechnic Institute- M.B.A.
• School of Business and Management of Technology of Belarusian State University- B.B.A.
• BEROC
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to be persistent—because consistency and determination often matter more than talent alone.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to be outcome-oriented but also patient with yourself. Results matter, but so does longevity—pacing yourself, staying resilient, and remembering why you chose this path. Always invest in improving yourself—stay curious, keep learning, and never stop building your skills and confidence.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field right now is being a young woman in a male-dominated industry—but it's also an opportunity to break barriers, bring fresh perspectives, and lead with authenticity.
What values are most important to you in your work and personal life?
In my work and personal life, I value results and impact above all else. I believe that effort matters, but what ultimately counts is whether we move the needle - whether the work creates measurable progress, delivers value, and leaves things better than they were. I care about continuous growth—pushing myself and those around me to learn, adapt, and get stronger with each challenge.