Her Story
About Veronica
Veronica Winther is the owner and founder of Bellavee, an e-commerce wellness brand based in Austin, Texas. She started the company just over five years ago to share self-care items and rituals that helped her navigate life, which evolved into creating non-toxic crystal candles and ritual tools designed to support life's transitions through intention and small daily practices. With a background as a high school graduate who completed some college and earned a cosmetology license from trade school, Winther is largely self-taught in business through books, YouTube, and practical experience running the venture alongside her 14-year beauty business. She handles all operations solo, including marketing, social media, networking, and specialty gifting events where she customizes candles from vessel to intention. Notable achievements include fulfilling a large order of 1,300 mini crystal candles for an event in New York, and she has been featured in Canvas Rebel magazine. Winther volunteers weekly with Meals on Wheels and values transparency, accountability, communication, and pacing to stay in alignment. She attributes her success to consistency, resilience, and trusting herself, advising others to start small, grow step by step, and only work on the business when in a state of flow and love rather than fear or scarcity.
Her Interview
Ten minutes with Veronica
01What do you attribute your success to?
Consistency, resilience, and trusting yourself. I just kept showing up even when overwhelmed, and that consistency started to have a compounding effect leading to results.
02What’s the best career advice you’ve ever received?
Don't work on the business unless you are in flow, coming from a place of pure love and expansion rather than fear and scarcity. Stepping back when overwhelmed allowed me to return with better energy and everything started compounding.
03What advice would you give to young women entering your industry?
Start small and grow into it step by step rather than starting big and narrowing down, as that mistake took years off my growth.
04What are the biggest challenges or opportunities in your field right now?
Challenges include marketing as an introvert running everything solo after a bad experience with a virtual assistant too early. Opportunities are increasing with deals from a YouTuber and podcast Morbid wanting a retail line, providing learning experiences even if not all close.
05What values are most important to you in your work and personal life?
In work: transparency, accountability, communication, nailing the feeling and details behind events and gifting. In life: pacing to avoid pushing or forcing, staying in alignment with who I am, trust, communication, and showing up.
Join Influential Women and start making an impact. Register now.