Her Story
About Vicki
I've been in the publishing industry for 30 years, and I'm currently VP of Sales at Hometown Welcome, where I've been for about a year and a half. Prior to that, I spent 22 years with BH Media, which was purchased from Media General. When we moved to Texas, I worked as General Manager at Community Impact Publishing, which is basically a local publisher role. Unfortunately, COVID hit and they had to downsize, so we moved back to North Carolina where the bulk of my career with BH Media was. After my husband retired, we decided to move back to Texas where our children had moved to. I then worked as Customer Success Manager at A Place for Mom, where I was in more of a teaching role, working with sales folks from different retirement community types, whether it's independent living, assisted living, or Alzheimer or dementia care, teaching their sales teams best practices. After that program was eliminated, I was approached by Travel Host Magazine to start up the Austin edition, which we did successfully. However, the company had been bought out by the man who invented 5-Hour Energy drinks, and within 2 years he decided he was tired of publishing and broadcast and just closed everything. I had decided to maybe retire when I was approached by Hometown Welcome, and I've been here ever since and love it. In my current role, I travel all the time to our partner newspapers and work with their sales teams for a week in their market on how to sell our program. My main areas of expertise are definitely sales and coaching the sales teams that I work with across the country on best practices.
Her Interview
Ten minutes with Vicki
01What do you attribute your success to?
I had a couple of really, really good mentors at BH Media who would push me, kicking and screaming, to the next level. You know, I'd get very comfortable doing what I was doing, and they would give me a little more responsibility, and I'd push back on that. Then I'd get a promotion, and they'd give me more responsibility. They definitely just put their foot in the middle of my back and kept pushing me forward. I didn't realize at the time what a great gift they were giving me, but they did. It started when I was substitute teaching and one of the ladies I worked with said her brother-in-law was the publisher of the local newspaper. I interviewed and was supposed to start the week between Christmas and New Year's, but on December 23rd, myself, my two daughters, and my two oldest grandchildren were involved in a really, really, really bad car accident. We were in intensive care - one of my daughters and myself - and my granddaughter was in the hospital. It was pretty bad. My husband called the publisher and the ad director and said Vicki understood that when you have an open sales position, it's costing you money, so please fill it. And they said no, we're holding the job, we think Vicki is the person for the job. You know, why wouldn't you want to work for people like that? One of the publishers, who was not one to give out compliments, said when I left to move to Texas that we often asked Vicki to do things without a roadmap, and she would just have to figure it out. And she, without fail, would figure it out and make it successful. I said, did that hurt a little bit? He goes, yeah, a little bit. I hate doing that compliment.
02What’s the best career advice you’ve ever received?
It would have to be from those two gentlemen that I mentioned. They said, the only person that doesn't believe in you and your abilities is you. Everybody else around you sees it. You know, what can we do to help you see it? They said, you just think you're doing your job, but you do more than that. You just don't really realize how much you do.
03What advice would you give to young women entering your industry?
Well, it's a lot different now than it was when I was starting, because when I was starting out, it was a boys club, especially in publishing, so I was very often the only girl at the table. But nowadays, it's different. There are more females in this industry than there have been, ever. Just work hard, keep your eye on the prize, whatever that prize is for you, whether it's aspiring to be a publisher, or whether it's aspiring to be the president of the company. Just keep your eye on that, and just take baby steps, but you'll get there.
04What are the biggest challenges or opportunities in your field right now?
Well, just because we partner mostly with newspapers, and newspapers have been kind of a - I wouldn't say dying breed, but newspapers as we know them with an actual newspaper is becoming a thing of the past. But they are kind of like Madonna, they have to reinvent themselves. So now they're all about digital. So much of the world is a digital world now, but there's something to be said for the analog piece of it. So the biggest challenge is everything is moving to a digital platform.
05What values are most important to you in your work and personal life?
I think family is the number one priority, which is one of the great things that really kind of keeps me going here at Hometown Welcome. It's a smaller company, but our owner is very hands-on and also very family first mentality, which is great. And now I have a very nice work-life balance that I maybe did not have as much of before. So the values of family - it's number one, everything else is just stuff.
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