Her Story
About Victoria
Victoria Davis began her career in logistics sales in 2018 after transitioning from dental insurance sales. A graduate of the University of Louisville, she previously held health and life insurance licenses before making the move into an industry she initially knew little about.
Today, Victoria manages more than 100 accounts, building her business around one principle: trust. In an industry where price matters but isn’t always the deciding factor, she focuses on developing strong relationships with her customers and becoming someone they can rely on when challenges arise. With freight, there are countless moving parts—and sometimes human error—but she believes transparency, communication and trust are what keep relationships strong.
For Victoria, logistics sales isn’t just about winning a shipment or offering the lowest rate. It’s about understanding her customers’ businesses, being available when something goes wrong and building relationships that last. She believes treating everyone with the same level of respect—whether she’s speaking with someone on the warehouse floor or the CEO—is one of the most important lessons she has learned throughout her career.
When it comes to her own success, Victoria embraces a “fake it until you make it” mentality. Like many professionals, she has experienced moments of imposter syndrome, but she has learned that confidence often comes from being willing to step into unfamiliar situations, learn as she goes and trust herself along the way.
Her advice to young women considering logistics is simple: don’t let the words “sales” or “logistics” intimidate you. At its core, she believes the industry is about building relationships and making people feel seen and heard. In a traditionally male-dominated field, Victoria believes women can bring a valuable and refreshing perspective to sales—and that there is plenty of room for them at the table.
Her Interview
Ten minutes with Victoria
01What do you attribute your success to?
Fake it till you make it! I’ve struggled with imposter syndrome throughout my career, and I’ve learned that sometimes you just have to show up, trust yourself and do it anyway. You’re not always going to feel completely confident or like you have all the answers—and that’s okay. A lot of my success has come from being willing to step outside my comfort zone, figure things out as I go and not let self-doubt stop me.
02What’s the best career advice you’ve ever received?
Treat the janitor with the same respect as the CEO. It doesn’t matter someone’s title, position, or what they can do for you… everyone deserves the same level of respect. How you treat people matters, and I truly believe that will take you further in your career than any title ever will.
03What advice would you give to young women entering your industry?
A lot of people are intimidated by logistics because they feel like they don’t know enough about it. But once you learn the industry, you realize so much of it comes down to relationship building.
Logistics is still a very male-dominated field, and I think women can bring a valuable and refreshing perspective, especially in sales. You don’t have to walk in knowing everything. Learn the business, listen to your customers, make people feel seen and heard, and build genuine relationships.
Don’t let the words “sales” or “logistics” scare you away. At the end of the day, it’s about people—and if you’re good with people, you can be good at this.
04What are the biggest challenges or opportunities in your field right now?
A lot of people think logistics carriers are all the same.
I like to put it this way: when you walk down the grocery aisle and need ketchup, do you automatically grab the cheapest bottle? Or do you grab the brand you know is good and that you trust?
Freight is no different.
The lowest rate doesn’t always mean the best value. When you’re trusting a carrier with your product—and ultimately your customer—you need to know it’s going to get where it needs to go safely and reliably.
In today’s economic climate, cost matters. But one of our biggest challenges is helping customers see the value of reliable service, communication, and consistency alongside the price.
Sometimes the cheapest option can end up being the most expensive one.
05What values are most important to you in your work and personal life?
Trust is huge for me, both professionally and personally. In logistics, I want my customers to trust that when I come to them with a recommendation, I truly have their best interest in mind. I want them to know I’ll be honest with them, follow through and be someone they can rely on.
That carries into my personal life, too. Whether it’s my husband, my family or the teachers caring for my kids, I think trust is the foundation of any good relationship. I want to be able to trust the people around me, and I want them to know they can fully trust me in return.
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