Victoria Friel
Victoria Friel is the General Manager at Kirkland Event & Destination Services in West Palm Beach, Florida, where she brings over 13 years of expertise in professional event planning and execution. Throughout her career, she has specialized in designing and managing memorable events, overseeing transportation and tours, coordinating vendors, and ensuring seamless program logistics. Victoria is known for her meticulous attention to detail, budget management, and ability to maintain strong client relationships, consistently delivering experiences that exceed expectations.
Prior to her current role, Victoria served as Sales & Operations Manager at Kirkland Event & Destination Services for nearly 13 years, where she honed her skills in event strategy, client engagement, and team leadership. She also gained experience in business development, customer retention, and marketing while working with Exceleron Designs, and she has contributed to various community-focused projects and initiatives, demonstrating her commitment to excellence both professionally and socially.
Outside of her professional achievements, Victoria is passionate about giving back and inspiring others. She has coached varsity girls’ basketball, managed projects for biotech and clinical programs, and remains actively engaged in mentoring and supporting her team. With a proven track record of success, a dedication to client satisfaction, and a commitment to continuous growth, Victoria continues to make a meaningful impact in the events industry.
• Piper's Angels Foundation
What do you attribute your success to?
I attribute my success to the guidance of my mentor, the comprehensive training I have received throughout my career, and the strong values instilled in me through my upbringing. These influences have shaped my approach to challenges, reinforced my work ethic, and provided me with the foundation to grow both personally and professionally.
What’s the best career advice you’ve ever received?
The best career advice I’ve ever received is to always strive to be a blessing to others. Approaching my work with kindness, support, and a willingness to help has guided my decisions, strengthened my relationships, and created meaningful impact throughout my career.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is not to take it personally when a client disagrees with you. Differences of opinion are natural, and maintaining professionalism, confidence, and composure will help you navigate challenging situations, build trust, and ultimately succeed in your career.
What are the biggest challenges or opportunities in your field right now?
One of the biggest opportunities in my field right now is finding and attracting talented individuals to take on key roles. The challenge lies in identifying the right people with the skills, mindset, and dedication needed to succeed, which makes recruitment and talent development a top priority.
What values are most important to you in your work and personal life?
The values most important to me in both my work and personal life are honesty, integrity, and joy. I strive to be truthful and transparent in my interactions, uphold strong moral principles in every decision, and approach life with a sense of positivity and fulfillment that inspires both myself and those around me.