Her Story
About Victoria
Victoria Pierce is the Membership Concierge Leader at Life Time Inc. in Flower Mound, Texas, where she leads the membership department and focuses on creating exceptional experiences that strengthen member loyalty and support sustainable business growth. With more than a decade of experience across luxury hospitality, private clubs, and wellness, Victoria has developed expertise in membership acquisition and retention, hospitality, business development, operations, corporate partnerships, and team development. Her leadership philosophy centers on the belief that exceptional organizations are built by exceptional people.
Victoria’s career journey reflects resilience, determination, and a commitment to continuous growth. After transitioning from a background in hospitality that included serving, bartending, and event-related roles, she joined Life Time and quickly discovered an environment where her strengths in relationship-building and service could flourish. She advanced through membership and account service responsibilities before becoming a department leader, demonstrating her ability to build strong relationships, improve processes, and consistently deliver outstanding member experiences. Her personal journey has further strengthened her appreciation for perseverance, community, and the importance of creating supportive environments.
Today, Victoria is passionate about developing high-performing teams and helping others recognize their potential. She is actively involved in Women Empowering Leadership at Life Time (WELL), where she both benefits from and contributes to a network of supportive women leaders. Victoria believes effective leadership requires emotional intelligence, trust, mentorship, and a genuine commitment to helping others succeed. Through her work, she strives to create welcoming environments where members and employees feel valued, supported, and inspired to become their best selves.
Her Interview
Ten minutes with Victoria
01What do you attribute your success to?
I attribute my success to resilience, tenacity, curiosity, and a willingness to keep learning and embracing new opportunities. Mentorship has also played a significant role in my growth, inspiring me to support and develop others in the same way. Above all, I believe exceptional service and genuine relationships are the foundation of success, so I lead by listening, anticipating needs, solving problems, and creating an environment where people feel valued and empowered to thrive.
02What’s the best career advice you’ve ever received?
The best career advice I’ve received is to anticipate rather than react and to always remain a student. I believe in paying attention, understanding what people need before they ask, and continuously learning from mentors, experiences, and new perspectives. I also believe in giving others opportunities to grow, because sometimes encouragement and having someone believe in you can make all the difference.
03What advice would you give to young women entering your industry?
I would encourage young women entering my industry to believe in their ability to grow, stay curious, and never stop learning. Listen more than you speak, anticipate needs, and seek mentors who challenge and encourage you. As you advance, remember to support others by becoming the mentor you once needed.
04What are the biggest challenges or opportunities in your field right now?
I see tremendous opportunity in hospitality, wellness, and community-centered experiences as people increasingly value personalized service and genuine connection. The challenge is balancing that human connection with the operational, technological, and business demands of modern organizations. I believe the key is building empowered, adaptable teams that remain attentive to people and committed to creating meaningful experiences.
05What values are most important to you in your work and personal life?
The values most important to me are family, trust, honesty, integrity, and empathy. I believe authentic human connection is at the heart of exceptional service and leadership, and everyone deserves to feel respected, supported, and valued. I strive to create positive environments that encourage wellness, growth, belonging, and inspire people to become their best selves.
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