Influential Woman · Music | Psychology | Entrepreneurship | Entertainment
LAVIVI PARRA
Singer-Songwriter | Clinical Psychologist | Entrepreneur | Actress | Business Owner, Bupana Hats & VIP Events
Ecuador, FL 33016
Her Story
About LAVIVI
Viviana Parra, most known as LaVivi Parra is a singer-songwriter, clinical psychologist, entrepreneur, actress, and business owner based in the Miami Lakes/Miami area of Florida, United States. Originally from Ecuador, she has been active in the music industry since 2006 and is also a practicing psychologist with a clinical background in mental health. Her work bridges the creative and therapeutic fields, as she is currently developing purpose-driven music that integrates psychological insight to promote emotional well-being and mental health awareness. Alongside her artistic and clinical work, Viviana is the founder and owner of Bupana Hats & Vip Eventos, a business specializing in handmade straw hats and professional event coordination services. She manages product exportation from Ecuador to the United States, with retail distribution in Miami, including restaurants and international shopping locations. In addition to her entrepreneurial ventures, she also works as an actress and content creator, using humor and storytelling as part of her broader creative expression. Viviana is dedicated to combining her multidisciplinary talents to create meaningful impact across music, psychology, and business. Her professional philosophy emphasizes honesty, responsibility, transparency, and faith, which guide both her personal and professional endeavors. Now expanding her presence in the United States, she continues to build collaborations within the music and entertainment industry while growing her brand and clinical influence internationally.
Her Interview
Ten minutes with LAVIVI
01What do you attribute your success to?
I think I have been blessed, because I can say that I have lived my whole life from my career since 2006. When I started, I had hits in my songs, and I think that when you know that's your career, you have a public - people who believe in me. It's like, oh wow, if they hire me, it's because they like my music. That's my motivation - I say, oh, I have to keep doing this. And then, also, when people, or magazines, or newspapers, or events give me this recognition, it's because they like my work, and that's my motivation to keep doing that. I accept this with gratitude.
02What’s the best career advice you’ve ever received?
The best career advice I've ever received is that you have to work hard for your goals. You have to believe in yourself, and maybe 'no' is not an option. You have to work hard and go for what you want.
03What advice would you give to young women entering your industry?
If you love music, you have to make music with good content. Believe in your work, always looking for the best quality, because you have to give people things with great quality. Also, without God, we are nothing. And you have to believe in yourself.
04What are the biggest challenges or opportunities in your field right now?
I think I'm in the country of opportunities. I have met a lot of people, a lot of nice people in this industry. For example, I've been in events with Sony Music, and I've been knowing producers and other influential people. Maybe in any moment, I can surprise with a new record album with people that I want to work with. I think that the limit is the sky, and I'm working to get those goals achieved, and I hope I can do it soon.
05What values are most important to you in your work and personal life?
The values most important to me are honesty and the truth. Being a good person and being responsible. I think that the most important is being an honest person, because without that, you can't lie. You have to be clear and transparent in everything that you do.
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