Wendy I. Smith
An accomplished Human Resources executive, she currently serves as Director of People & Culture at a boutique luxury property in Palm Beach, Florida. With experience spanning resort, luxury, upscale, and unionized hospitality environments, she is known for aligning people strategies with business goals while building cultures grounded in trust, accountability, and care.
Throughout her career, she has led human resources across both independent and global hotel organizations, overseeing talent acquisition, labor relations, compliance, employee engagement, and leadership development. A bilingual leader with a global perspective, she is recognized for her ability to navigate complex environments while remaining deeply people-centered.
Those who know her best know her by a guiding principle she often shares: everyone has a story. This belief is central to her leadership philosophy—that when people feel seen, supported, and challenged, performance follows. She leads with consistency, empathy, and courage, whether guiding organizations through change or mentoring emerging leaders behind the scenes.
Her background includes formal training in leadership and organizational development, complemented by professional certifications that reflect a commitment to ethical leadership, operational excellence, and continuous growth.
Beyond the workplace, she has devoted more than a decade to community and youth mentorship initiatives, reflecting a lifelong commitment to service and leadership development. Her career is defined not only by outcomes, but by the strength, resilience, and trust of the cultures she builds. Whether in the boardroom or the community, her work is guided by purpose, integrity, and a deep responsibility to leave people, teams, and organizations stronger because she was part of their journey.
• Miembro de DCH
• Latinas Profesionales
• Ashford University - BHRM
• Florida Atlantic University
• Leader of the Year
• Women in Leadership Award
• Visionary Leader Award
• Best of the Best Recognition
• Community Impact Award
• Directors of Human Capital
• SHRM
• Florida Society for Human Resource Management
• HR Florida State Council, Inc: Palm Beach County SHRM
• Family Church Network
What do you attribute your success to?
My leadership has been shaped by people—and by the resilience required to find my place in unfamiliar spaces. I came to this country without speaking the language, learning not only English but an entirely new culture while navigating expectations I had never encountered before. I began working at a very young age, driven by necessity, responsibility, and a desire to move forward. Those early experiences instilled discipline, adaptability, and an enduring respect for work—lessons that continue to inform how I lead today. As Head of Human Resources for Palm House, a boutique luxury property in Palm Beach, my role is inherently strategic, focused on aligning people, culture, and performance at the highest standard.
At an executive level, human resources is not transactional; it is foundational. It is where culture is protected, standards are set, and people are empowered to perform with confidence and clarity. My passion for this work is deeply personal. I understand what it means to be new, to feel unseen, and to have to earn credibility through consistency and effort. That understanding shapes my approach to leadership—one grounded in high expectations, fairness, and genuine advocacy for people.
Throughout my career, I have overseen all facets of human capital, from recruitment and training to compliance and benefits. Yet the most defining moments have emerged during periods of challenge—guiding teams through change, rebuilding trust, and creating stability in complex environments. My professional journey has not been linear. It has been shaped by diverse academic paths, industry-focused training, and an immersive residency experience that strengthened both my perspective and my leadership under real-world pressure.
I believe distinction is built through depth, not speed. The obstacles I have faced reinforced the value of patience, mastery, and intentional leadership. In luxury hospitality—and in leadership more broadly—what endures is integrity, consistency, and a genuine commitment to people.
I am particularly passionate about inspiring other women to lead with confidence, resilience, and authenticity. I believe representation matters, and that leadership is most impactful when it opens doors for others. My goal is not only to build strong organizations, but to leave behind cultures where women—and all people—feel empowered to grow, lead, and define success on their own terms.
What’s the best career advice you’ve ever received?
I have been blessed to have several mentors throughout my life whose guidance has shaped both my values and my career. One lesson that has stayed with me is that discipline and consistency outperform talent when talent is undisciplined. They taught me that meaningful success requires sacrifice, steady commitment, and doing the work the right way. Those principles guide how I lead at work, how I parent, how I serve my community, and how I show up each day—earning trust over time and remaining grounded through challenge.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to choose a field you’re genuinely passionate about and commit to mastering it. Build credibility by understanding how decisions impact performance, risk, and results—not just culture. Be yourself, lead with dignity, and respect your own standards as fiercely as you uphold the organization’s. Speak up even while you’re still learning, seek feedback early, and understand that confidence doesn’t come from having all the answers, but from clarity, preparation, and consistency. Protect your values, choose mentors who challenge you, and remember that your perspective belongs in the room. Find fulfillment in the work itself, because sustained joy is what makes long-term excellence possible. Growth isn’t always linear, but sustained excellence is what ultimately sets you apart.
What are the biggest challenges or opportunities in your field right now?
In hospitality today, the greatest challenge is consistency at scale. Guests expect deeply personalized experiences while also holding brands to impeccable, non-negotiable standards. Delivering both requires disciplined operations, emotionally intelligent leadership, and leaders who understand the work—not just the title.
This moment also presents an opportunity to redefine luxury through intention rather than excess. True differentiation comes from anticipation, genuine human connection, and teams who feel seen, trained, and empowered. Technology can enhance efficiency, but it will never replace the impact of people who take pride in the craft of service.
Those who invest in culture, accountability, and long-term excellence will shape the future of luxury hospitality—not by following trends, but by setting the standard.
What values are most important to you in your work and personal life?
I believe deeply in doing the right thing, honoring commitments, and treating others with fairness and dignity. Discipline and consistency matter to me because trust is never built in moments—it’s earned over time. In both life and leadership, I value caring for people and creating moments of joy. When individuals feel supported and can enjoy the journey, relationships strengthen and outcomes improve naturally.
Beyond my corporate leadership roles, service has always been central to who I am. I am deeply committed to nonprofit and community-based work, including partnerships with youth-focused organizations where I speak with high school students—particularly young women—about purpose, discipline, and self-worth. Within my church community, I serve as a Sunday school teacher for middle school girls, drawing on my ongoing studies in theology and psychology to support them during formative years. For me, mentorship is not a title or initiative—it is a daily responsibility.
My professional journey across diverse cultures and environments has shaped a global perspective that informs how I lead, make decisions, and build trust. It allows me to navigate complexity with empathy, adapt with intention, and connect meaningfully with people from all walks of life. My passion for food and travel further deepens this lens, continually reinforcing my belief in the power of shared experiences, resilience, and human connection.