Winifred Cagle
Winifred (Hirsch) Cagle is a dedicated marketing consultant and advocate with a strong foundation in government and legal studies, having earned her Bachelor’s degree in Government with an emphasis in Legal Studies from Grand Canyon University in 2024. Her academic journey also included a minor in Philosophy, along with active participation in intramural soccer, global outreach initiatives, and leadership roles in her university’s Catholic Club. Winifred’s education provided her with critical thinking, research, and communication skills that have informed both her professional and volunteer work.
Professionally, Winifred launched her independent consulting firm, Ode Consulting, in July 2025, focusing on digital strategy, website copy, LinkedIn content, and AI systems implementation to help clients streamline workflows and amplify their online presence. Prior to consulting, she honed her marketing expertise managing campaigns for her own pet-sitting business and local veterinary clinics, discovering her passion for content creation and strategic communication. Known for her commitment to building long-term client relationships, she emphasizes alignment of values, high-quality service, and flexibility to support her family life.
Beyond her professional endeavors, Winifred has a strong record of volunteer and community work. She serves as Confirmation Coordinator at St. Julie Billiart Catholic Church and participates in leadership and missionary recruitment through the Diocese of Pueblo’s Totus Tuus program. She has also contributed as an Anti-Trafficking Intern and Volunteer with the International Rescue Committee, advocating for refugees and raising awareness of human trafficking. Combining her marketing skills, legal background, and commitment to social causes, Winifred continues to make an impact in both her professional and community spheres.
• Standard CPR/AED & First Aid
• Grand Canyon University - BA
• Featured in Influential Women for 2026
• International Rescue Committee
What do you attribute your success to?
Honestly, I really attribute it to my parents. I feel like since I've been young, they raised me with an entrepreneurial mindset. My mom has always been incredibly supportive - when I wanted to publish a book at 12 years old, I actually ended up doing that because my mom was like, yeah, go for it, and she supported me. I would call TV producers at 5 AM in the morning and get onto TV stations with my book. My mom was always very supportive of me - she didn't force me to do any of it, but she was always like, yeah, do it. That foundation of having parents who encouraged my entrepreneurial spirit from such a young age has been the key to everything I've accomplished.
What’s the best career advice you’ve ever received?
I think, hands down, the best career advice I've ever received is if you're not happy doing it, find something that you are happy doing. Because over my years, I've pivoted a lot, and I feel like I'm finally at a place where I can truly say I'm happy doing it. And that is what drives me - on the long nights when I'm tired and I have to finish a project and all I want to do is go to bed, I really love what I'm doing, I love my clients, and I wouldn't trade it for anything. It's worth those long nights because I'm genuinely happy with the work I do.
What advice would you give to young women entering your industry?
I would say there's definitely a lot of competition, but focus on what sets you apart. You only need a few good clients to get started, and just find that one person that you really connect with. For me, a lot of my clients come to me because I'm someone that they can talk to, that they get along well with, and I have this skill, of course, but it's so much more than that. It's like a long-term relationship. So I would say to focus on finding someone that's in the industry you maybe want to start in, and say, hey, I can do this for free to start, just prove yourself, get your foot in the door, and then go from there. It's about building those genuine connections and showing your value.
What are the biggest challenges or opportunities in your field right now?
I think the biggest challenge is finding people and clients that you feel like you truly align with, because I think, especially when you're writing content, you really want to make sure that you and the brands you're writing the content for are on the same page. So my biggest thing has been finding clients that I align with long-term, and they align with me and how I write. Luckily, I have a few now that I really enjoy working with, but that alignment and finding those right-fit relationships has been the main challenge in building my consulting business.
What values are most important to you in your work and personal life?
My number one value to me is my family - my time with my son, my time with my husband. I want to create a life that supports that. I really enjoy traveling, and flexibility is another big value for me. So I value creating a professional career that aligns and lets me support my family. As far as my professional life, I really value genuineness in my relationships with my clients. And I also value working hard - I am happy to spend extra time doing something quickly, and customer service is one thing I believe that I give my clients. I'm very dedicated to them and I'm happy to answer a question, call, text, whatever they need.