Winona Beates
Winona Beates is a seasoned retail leader with extensive experience in the sporting goods industry, currently serving as Retail Store Manager at Under Armour. With a career spanning multiple top brands, including Oakley, adidas, and Tommy Hilfiger, she has honed her skills in store management, multi-store operations, new store openings, and loss prevention. Known for her ability to lead teams effectively, Winona emphasizes people development, clear communication, and fostering a results-driven yet supportive environment.
Starting her career in retail over a decade ago, Winona quickly advanced through the ranks from assistant manager to general manager and now oversees operations for Under Armour. Her experience managing multiple stores and diverse teams has equipped her with the expertise to create strong operational strategies while maintaining a focus on customer experience. Winona’s leadership is characterized by hands-on involvement, mentoring team members, and a commitment to achieving both company goals and personal growth for her staff.
Beyond her professional accomplishments, Winona is dedicated to community engagement and giving back, often highlighting initiatives that benefit local causes and youth development. A graduate of Radford High School in Riverview, Florida, she continues to inspire her colleagues and peers with her work ethic, resilience, and passion for retail excellence.
• Goal Setting and Action Plans
• Having Difficult Conversations
• Leading Your Team Through Change
• Sales: Sales Games for Your Teams
• Time Management Tips: Communication
• Psychological Safety: Clear Blocks to Innovation, Collaboration, and Risk-Taking
• Motivating Your Team to Learn
• Developing Self-Awareness
What do you attribute your success to?
I attribute my success to helping others succeed—seeing five of my coworkers grow into their own management positions has been incredibly rewarding.
What advice would you give to young women entering your industry?
My advice to young women entering the retail industry is to help yourself while helping others—supporting your team and learning along the way will drive both personal and professional growth.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—in retail management right now is building a cohesive team and fostering strong collaboration to achieve success.
What values are most important to you in your work and personal life?
The most important values to me in work and life are prioritizing my own growth and success while staying true to myself, rather than just climbing the corporate ladder.