Ximena Ysne Soto
Ximena Yáñez Soto is a former senior finance executive with over 30 years of experience in the environmental and financial sectors. As CFO of the Mexican Fund for the Conservation of Nature (FMCN), she led the investment of over $400 million in conservation initiatives, helping to position FMCN as a regional leader in transparency and accountability. Her expertise in finance, operations, and impact-driven strategies continues through consulting roles with organizations like MAR Fund and Terra Habitus.
Today, Ximena channels her leadership experience into a new mission: advancing personal and planetary well-being through integrative health coaching. As founder of Believe.Transform.Be, she works with individuals, teams, and organizations to improve health, energy, and productivity while fostering sustainable habits. She is a Certified International Health Coach, biomagnetism and reiki therapist, yoga instructor, and the bestselling author of Por tu Salud y la del Planeta and its English edition Healthy Planet, Healthy You.
Ximena's holistic approach is rooted in the belief that healing begins within and radiates outward. Her work bridges the gap between wellness and environmental responsibility, empowering people to make conscious choices that positively impact their lives and the planet. Based in Colorado, she also leads wellness programs, speaks globally, and continues to inspire others through her writing and public advocacy.
• Biomagnetism Level I & II
• Certified International Health Coach CIHC
• Institute for Integrative Nutrition
What do you attribute your success to?
I attribute my success to perseverance. I don’t give up easily—I keep moving forward, even when things get tough. That determination has helped me grow both personally and professionally.
What’s the best career advice you’ve ever received?
I attribute my success to perseverance. I don’t give up easily—I keep moving forward, even when things get tough. That determination has helped me grow both personally and professionally.
What advice would you give to young women entering your industry?
The best career advice I’ve ever received is to find a way to turn your dreams into reality—make a plan, take action, and follow through. Once you’ve achieved one goal, set your sights on the next. Keep growing, keep dreaming.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges—and opportunities—I’m currently facing is shifting my mindset from that of an employee to a business owner. It requires a new level of responsibility, confidence, and strategic thinking, but it also opens the door to personal growth and greater impact.
What values are most important to you in your work and personal life?
The values that are most important to me in both my work and personal life are honesty, gratitude, and living a happy, fulfilling life. These principles guide my decisions and interactions, helping me stay grounded and focused on what truly matters.