Yamini Chandra
Yamini C. is a dynamic e-commerce and digital sales leader with over seven years of experience spanning multiple facets of the industry, including brand management, retail operations, and agency strategy. Currently serving as Director of Commerce at Flywheel, she leads a team of over a dozen professionals while managing six client accounts. Her work focuses on driving measurable growth for retail and brand clients, optimizing product assortments on platforms like Amazon, and executing client-facing strategies that accelerate market share and revenue. Yamini is known for her ability to deliver strategic results while fostering a collaborative and motivated team environment.
Her career reflects a diverse exposure to both the retailer and brand sides of e-commerce, having held roles at Walmart eCommerce, LG Electronics, and The Kraft Heinz Company. Across these positions, she has managed complex operations, merchandising, and promotional strategies, and has been instrumental in launching new products and growing client top lines—one client’s revenue increased nearly tenfold under her guidance. Yamini’s expertise combines analytical rigor with creative problem-solving, enabling her to navigate the fast-paced and constantly evolving digital marketplace with precision and insight.
Academically, Yamini is the first graduate in Sustainability Business from NYU Stern School of Business and earned a Master’s in Management from London Business School. Her international education and experience, including nearly half of her college years spent in Europe, have provided her with a global perspective on market trends and consumer behavior. Passionate about sustainable business practices and digital innovation, Yamini brings a mission-driven mindset to her work, aiming to combine profitability with purpose while delivering measurable impact for her clients and teams.
• London Business School- Master's
• NYU Stern School of Business- Bachelor's
• GreenDrinks
What do you attribute your success to?
I attribute my success to my tenacity, hard work, and consistency.
What’s the best career advice you’ve ever received?
At the end of the day, we just all catch up. Sometimes it's really easy to get overwhelmed with a number of other things that need to get done, but most days, all we're doing is just selling products, not life-saving. A manager told me that about 5 years ago, and it's stuck with me. It helps me keep perspective when things feel overwhelming and reminds me not to take everything so seriously.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to stay curious, using that curiosity to drive innovation and deepen your subject-matter expertise.
What are the biggest challenges or opportunities in your field right now?
The biggest challenges and opportunities in my field right now stem from AI reshaping customer purchasing behavior and the consolidation of retail media across holding companies, creating space for subject-matter experts and innovative technology to drive growth. These shifts demand adaptability and strategic insight to stay ahead.
What values are most important to you in your work and personal life?
For me, the two things that I live by on how I show up every day, both personally and professionally, are transparency and enthusiasm. I think these set the tone for how things are going, whether things are going well or poorly, and can really change the dynamics of whatever is happening.