Yana Averbukh
Yana Averbukh is the CEO and founder of Green Retail Consulting and the founder of 3PL Boost, recognized as a RETHINK Retail Top Retail Expert 2026. She leverages over 15 years of experience in retail, e-commerce, and supply chain strategy to help brands scale profitably through data-driven merchandising, omnichannel marketing, and operational optimization. Yana has partnered with leading brands including Old Navy, Eileen Fisher, and Orveon Global, providing insights that bridge analytics with hands-on execution to drive measurable business outcomes. Her work emphasizes translating complex data into actionable strategies that enhance profitability, customer experience, and long-term growth.
Before founding her own ventures, Yana held executive leadership roles with luxury and global retail brands such as CHANEL, Elie Tahari, Assouline, and Kellwood Company, where she oversaw retail operations, merchandising, and P&L management. Drawing on her corporate experience, she successfully pivoted her career into entrepreneurship, scaling Green Retail Consulting while maintaining a strong commitment to work-life balance. She credits mentors like Professor Caslin, along with her academic foundation—a BA in Psychology from NYU and an MBA from Baruch College—for shaping her strategic thinking and leadership style.
Beyond her professional achievements, Yana is dedicated to building strong team cultures, leading with care while empowering her employees to thrive and grow. She is a former ballroom dancer, enjoys Zumba and the community it brings, and cherishes creating new memories with her 7-year-old child. Proud of scaling her business over the past three years without compromising family priorities, Yana continues to inspire both her team and clients by blending expertise, creativity, and a human-centered approach to leadership.
• Regulatory Consulting, Independent Consultant & Confidential Supervisory Information
• Analyzing and Visualizing Data with Power BI
• Applied Machine Learning
• Data Science Essentials
• Data Science Orientation
• Essential Statistics for Data Analysis using Excel
• Introduction to Python for Data Science
• Machine Learning
• Microsoft Professional Capstone : Data Science
• Microsoft Professional Program Data Science Certificate
• Programming with Python for Data Science
• Querying with Transact-SQL
• Wix Webmaster
• Google AdWords certification - search advertising
• Baruch College - MBA
• EOA
• Acumen
• Engage AI - Generative AI for LinkedIn
• GCSEN Foundation
What do you attribute your success to?
I attribute my success to a combination of extensive corporate experience, the ability to build and empower the right team at the right time, and staying at the forefront of technological advancements. These factors have enabled me to drive results while fostering innovation and collaboration.
What advice would you give to young women entering your industry?
My advice to young women entering this industry is to believe in the opportunities available to you. The path may be challenging, but it is absolutely achievable. Take the time to master your craft, because there is plenty of room at the table for those who are prepared, confident, and committed to making an impact.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in my field today is keeping pace with rapidly evolving technology. The learning curve is significantly faster than it used to be, which requires continuous adaptation. At the same time, balancing client support, building strong relationships, and helping clients understand our processes—while managing expectations around lead times before results are realized—can be complex. However, these challenges also present opportunities to innovate, improve efficiency, and deepen client trust.
What values are most important to you in your work and personal life?
The values that guide me in both my work and personal life are authenticity and leading with care. I strive to be genuine in all that I do, and I make it a priority for my team to feel supported and valued. Building trust and showing that I truly care about the people I work with is central to how I lead and collaborate.