Yasmin Marrero

Yasmin Marrero serves as Brand Manager at Conscious Mind Studios, a creative marketing agency with offices on the West Coast. In this role, she oversees seasonal planning, strategic development, and integrated campaigns spanning digital, social media, and experiential marketing for major clients. Marrero launched her career in promotional branding in 2016 while studying at the University of Illinois Urbana-Champaign, where she earned a bachelor's degree in advertising with a minor in psychology in 2019. She gained experience in custom branding solutions at Overture Promotions for five years, followed by work at Campus Inc in Chicago focusing on experiential events and NIL partnerships. She later joined Nike as a running brand specialist in Chicago, contributing to community experiences, research, and events such as the Chicago Marathon before transitioning to her current agency position approximately two years ago.