Her Story
About Yenitza
I've been in media and marketing for over 10 years. I opened my agency about 10 years ago, where I help brands grow at an elite level, whether it is with brand endorsements from A-list celebrities, to helping them with elite podcasting, commercials, and ad placements. Prior to that, I am also a journalist and I've worked with credible news stations, and I've been doing that for about 15 years. I was able to take my experience in broadcast journalism and wanting to inform people about current events and also educate people about issues going on in the world, and I turned it into an educational agency where I mostly just take on companies that are service-based in helping others. Whether it's a 501c non-profit or a for-profit business that helps people, in the sense of like, let's say they educate people with Medicare, or whether they educate people on, you know, if it's a school like a private school and they want to help students achieve their level of learning, or like Kumon, like helping children with math. My whole goal is to better people's situations, so if they have a company and that's their mission and my mission align, I assist them in marketing. I am Mexican-American, so I also love to advocate for the bilingual community.
Her Interview
Ten minutes with Yenitza
01What values are most important to you in your work and personal life?
My whole goal is to better people's situations. I mostly just take on companies that are service-based in helping others, whether it's a 501c non-profit or a for-profit business that helps people. If they have a company and that's their mission and my mission align, I assist them in marketing. I was able to take my experience in broadcast journalism and wanting to inform people about current events and also educate people about issues going on in the world, and I turned it into an educational agency. I also love to advocate for the bilingual community.
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