Yessica Lopez
Yessica Lopez is a seasoned Integration Manager with extensive experience leading audiovisual integration projects across the East Coast. Currently at Avidex, she oversees a team of five project managers across offices in Nashville, Charlotte, New York, and Texas. Yessica’s leadership focuses on equipping her teams with the tools and resources necessary to succeed, fostering environments where both technicians and project managers can grow and thrive.
Her career journey has been one of resilience and continuous growth. Yessica began in customer service with Southwestern Bell in 1988, working for 10 years while raising three young children as a single mother. Seeking higher income, she transitioned into a physically demanding role as a customer service technician and lineman, climbing poles, running Cat6 cable, and carrying heavy ladders despite having no prior experience with tools. After a serious fall, she pivoted to the audiovisual field in Houston, learning the trade from the ground up. She advanced from lead technician to project manager by 2012, mastering installation and integration of displays, speakers, projection screens, and other AV systems.
Today, as Integrations Manager at Avidex, Yessica specializes in mentoring and developing project managers and technicians, encouraging innovative problem-solving and career growth. She believes in empowering her teams and leading with purpose, guided by the philosophy that career challenges can open new doors to opportunities. Her professional journey reflects her resilience, dedication, and passion for the audiovisual industry, where she continues to make a meaningful impact on her teams and projects.
• Avidex Management Program
• AVIXA
What do you attribute your success to?
I attribute my success to the foundation I built while raising my children. Throughout my adult life, I was committed to ensuring they were supported, grounded in strong values, and prepared to navigate the world with confidence and resilience. That responsibility required discipline, intentional decision‑making, and a deep sense of purpose—qualities that have directly shaped my leadership style.
By giving my children the stability and guidance they needed to thrive, I created the capacity to later shift my focus toward my own professional growth. That transition allowed me to pursue new opportunities, including relocating to North Carolina and stepping into this role with clarity and readiness.
Raising my children remains my greatest accomplishment, and it continues to inform how I lead: with empathy, accountability, and a long‑term vision. Now, I am in a season where I can invest in my development—professionally, personally, and in my overall wellbeing—and bring that same strength and commitment to the teams and organizations I serve.
What advice would you give to young women entering your industry?
I would advise young women entering this industry to invest early in building a strong personal and professional foundation. Your credibility, confidence, and upward mobility are strengthened when you proactively develop your skills rather than waiting for others to provide them. Seek out the knowledge, resources, and mentorship you need—and don’t be afraid to advocate for your own growth.
A solid foundation isn’t just technical; it also comes from staying grounded in your values, your work ethic, and your sense of purpose. When you are clear about who you are and what you bring to the table, it becomes much harder for others to question your readiness for new opportunities.
Prioritize continuous learning, self‑development, and education. Equip yourself with the tools that will help you succeed, and take ownership of your journey. This industry needs strong, capable women—and that strength starts with the foundation you build for yourself.
What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in our field continues to be the reality that it remains largely male‑dominated. This often creates barriers for women to be fully recognized for their expertise, credibility, and leadership potential. Many women still find themselves having to repeatedly validate their knowledge and decisions—sometimes far more than their male counterparts. I continue to encounter situations where I am questioned or doubted, particularly when working with individuals who are accustomed to how things were done in the past. Part of my role as a leader is to guide those conversations with confidence and reinforce that the industry has evolved—and so have the perspectives and skills required to excel in it.
While this dynamic presents challenges, it also opens tremendous opportunities. We are seeing more women entering the industry, stepping into leadership roles, and influencing its direction. Women are not only gaining technical expertise but also strengthening the leadership competencies, strategic thinking, and communication skills that are essential for driving projects forward. As more women build that confidence and capability, the industry is gradually shifting to acknowledge the value, innovation, and fresh perspective they bring.
The opportunity lies in continuing to pave the way—ensuring women have access to development, visibility, and support so they can contribute meaningfully and lead with authority. The more we challenge outdated perceptions, the more we accelerate progress for the next generation of women in this field.
What values are most important to you in your work and personal life?
The values that guide me—both professionally and personally—center around empowerment, accountability, and intentional support. I live by a principle I share on my LinkedIn: “Always provide your team with the materials necessary to be successful.” This isn’t just a work philosophy; it’s a core value that I apply in every area of my life.
As a leader, my responsibility is to ensure that my team has the tools, information, and support required to perform at their highest potential. When people are equipped with what they need, they can operate with confidence, make informed decisions, and deliver strong results. The same philosophy guides how I raise my children: I constantly ask, “What do you need from me to be successful?” That mindset creates independence, trust, and accountability.
This value has shaped my leadership style and has been consistently recognized by my teams. Success doesn’t happen by chance—it happens when people are set up to win. And I believe it is a leader’s duty to remove barriers, provide resources, and empower people so they can excel.