A powerful spiritual metaphor using a turbulent flight to explore faith, trust, and perseverance through life's storms. Learn why turbulence doesn't mean danger and how remaining faithful during uncertain times leads to safe landing.
Influential Woman · Non Profit
Yolanda Nelson
Senior Small Business Associate, Justine PETERSEN
Saint Louis, MO 63121
Her Story
About Yolanda
She is a dedicated small business and community development professional with over four years of experience supporting entrepreneurs and small business owners through lending, technical assistance, and capacity-building programs. Currently serving as Senior Business Associate at Justine PETERSEN, she provides strategic support to small business clients, helping them access capital, navigate business challenges, and achieve sustainable growth. Prior to this role, she served as Small Business Associate and Business Assistant Associate at Justine PETERSEN, where she built a strong foundation in small business lending and client support. She holds the PCV GJGB Advisor certification from Pacific Community Ventures, reflecting her commitment to advancing small business growth and community economic development. She is recognized as a compassionate, resourceful, and client-focused professional who is deeply committed to empowering entrepreneurs and strengthening communities through financial inclusion and business development.
Her Interview
Ten minutes with Yolanda
01What do you attribute your success to?
I attribute my success first to my faith in God and my willingness to keep moving when the path was not always clear. I have learned that success is not simply about titles, accomplishments, or recognition; it is about purpose, obedience, resilience, and what you do with the opportunities you have been given.
I have never been afraid of hard work, but I have also learned that success is not achieved alone. It comes through relationships, mentors, leaders, family, community, and people who are willing to open doors, share wisdom, and sometimes simply say, “I believe in you.”
Much of my life and career has centered around helping others recognize what is possible for them. Whether I am working with entrepreneurs, serving in my community, leading in ministry, writing, speaking, or simply encouraging someone during a conversation, I want people to leave an encounter with me believing a little more in themselves and in what God has placed inside of them.
I also attribute my success to being willing to reinvent myself. I believe you are never too old, too established, or too far along in life to dream again, learn something new, change direction, or become more of who you were created to be.
Ultimately, I measure success by impact. If my journey creates opportunities for others, if my voice encourages someone to keep going, and if the work I do helps build stronger people, businesses, and communities, then I consider that success.
I am still becoming, still learning, still dreaming, and still making room for what is next. And perhaps that has been one of the greatest contributors to my success: I have never stopped believing there is more.
02What’s the best career advice you’ve ever received?
The best career advice I’ve ever received was, “Don’t wait for someone to give you an opportunity, be willing to create one.”
That advice changed how I approach my career and my life. I learned to show up, introduce myself, build genuine relationships, ask questions, share ideas, and be willing to step into spaces where I may not have been invited yet.
I’ve also learned that every opportunity does not come with a title, promotion, or paycheck attached to it. Sometimes the opportunity is simply a chance to serve, solve a problem, make a connection, or demonstrate what you are capable of.
Those moments have often opened doors I could not have planned for myself.
My career has taught me to never underestimate the power of showing up, doing the work with excellence, and allowing your impact to speak for you.
And when there isn’t a door where you believe one should be, sometimes you have to be willing to create your own door.
03What advice would you give to young women entering your industry?
My advice to young women entering this industry is to learn the work, build genuine relationships, and never be afraid to use your voice.
You do not have to know everything before you enter the room. Be willing to ask questions, find mentors, listen, learn, and then bring your own perspective to the table. Your voice matters, and you do not have to become someone else in order to be valuable.
In community and economic development, never forget that behind every loan, business plan, program, or statistic is a person with a dream. Treat people with dignity, make connections that create opportunities, and become known as someone who not only has information but is willing to help others access it.
I would also tell young women not to become so focused on climbing the ladder that they miss the opportunity to build something meaningful along the way. Titles are wonderful, but
Show up. Be teachable. Build your network. Help somebody else. Take the opportunity even when you do not feel completely ready. And most importantly, never shrink yourself to fit into a room you were qualified to enter.
04What are the biggest challenges or opportunities in your field right now?
One of the biggest challenges in small business and community economic development is access, not simply access to capital, but access to information, relationships, technology, and the right resources at the right time.
There are incredibly talented entrepreneurs with great ideas who may not know how to navigate funding, build credit, develop strong financial practices, or even know what resources are available to them. The challenge is making sure opportunity reaches the people who need it most.
But I also believe that challenge represents our greatest opportunity. We have an opportunity to meet entrepreneurs where they are, build stronger partnerships between organizations, financial institutions, corporations, and communities, and use technology to make resources more accessible.
For me, this work has never been just about helping someone secure a loan. It is about helping people build sustainable businesses, create generational wealth, strengthen their communities, and believe that greater possibilities are within their reach.
The opportunity is not just to fund businesses, it is to help build futures.
05What values are most important to you in your work and personal life?
Faith, integrity, service, relationships, and impact are the values that guide both my personal and professional life.
My faith is the foundation. It influences how I lead, how I serve, how I treat people, and how I navigate both opportunities and challenges. I believe that what we have been given, our gifts, influence, resources, and even our experiences should ultimately be used to help someone else.
Integrity is equally important to me. I want who I am privately to align with who I am publicly. I believe in keeping my word, doing the right thing even when no one is watching, and treating people with dignity regardless of their position or what they can do for me.
I also deeply value relationships. So much of what I do is about connecting people to resources, opportunities, information, and sometimes simply to another person who can help them move forward. I believe success means more when you can bring others along with you.
Finally, I value impact over recognition. I want the work I do and the life I live to leave something meaningful behind. At the end of the day, I don't just want people to remember what I accomplished. I want them to remember how I served, how I made them feel, and that somehow, because our paths crossed, they believed a little more was possible.
Her Content Hub
Articles by Yolanda
A powerful reflection on redefining strength beyond independence and self-reliance. Explores how asking for help, protecting confidence, and letting go of unnecessary burdens can lead to true leadership and personal fulfillment across all seasons of life.
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