YVETTE CES

Yvette Ces owns a digital marketing agency that she established in 2023, following a career spanning more than 20 years in advertising and marketing that began after she graduated in 2003 with a Bachelor's degree in Organizational Communication. During her studies, she completed courses in business, marketing, advertising, and PR, and she has since earned professional certificates in data analytics, digital marketing, and AI machine learning. Prior to founding her agency, she gained extensive experience working with large FinTech and advertising agencies, where she contributed to brand growth and supported small businesses with financial technology solutions. She has collaborated with nonprofits to educate women entrepreneurs on financial literacy and digital marketing strategies to help improve their businesses. Ces attributes her success to being driven by financial necessity as a self-made entrepreneur supporting herself and her family, as well as her Christian faith, which guides her to use her skills to help others. She emphasizes integrity as her core value, advocating for sincerity and honesty with clients and colleagues while avoiding corporate politics, advice she received from a previous mentor and CEO. In her industry, she notes high competition among agencies and the misconception that AI can fully replace human expertise, relying instead on her years of hands-on experience to deliver results through personal guidance.