Yvette Villanueva

Yvette Villanueva brings over a decade of diverse professional experience to her role in strategic partnerships and growth within sports and entertainment. She began her career conducting clinical research on mood and anxiety disorders in pediatric and adolescent populations at Columbia University, Mount Sinai, and later at Stanford University and the VA Palo Alto. After recognizing the instability of grant-funded research, she relocated to Los Angeles and spent a year at Boston Consulting Group learning corporate strategy before pivoting to marketing and advertising. Her agency experience includes work at Saatchi and Saatchi as well as boutique firms handling accounts such as Vans, Anheuser-Busch, Advertising Week, Licensing Expo, Entrepreneur Magazine, and Spotify. In her current position, Yvette identifies business prospects, builds external relationships, and executes partnerships that intersect culture with women in sport and fandom, including generating six-figure sponsorship revenue for Super Bowl LX programming. She holds a bachelor's degree from NYU in psychology with minors in Child and Adolescent Mental Health Studies and Italian, and she briefly attended a graduate program at Hunter College. Yvette is actively involved in professional organizations as a member of WISE, serving on its DEI subcommittee for the LA chapter and as vice chair of the DNI. She also serves as executive director of the nonprofit arm of Women Raise the Game and participates with Kid City LA. She attributes her success to perseverance and confidence as a woman of color and values surrounding herself with talented colleagues from diverse backgrounds.