Michelle Mae, Senior Digital Implementation Specialist/ Digital Sales Specialist on Influential Women
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Influential Woman · Construction Technology / Digital Transformation in Construction

Michelle Mae

Senior Digital Implementation Specialist/ Digital Sales Specialist, Paradigm | Builders FirstSource

Middleton, WI 53562

Certifications · Degrees · Memberships

Degree University of CA, Berkeley, Haas School of Business Degree Brooks College, AA Interior Design, Marketing Minor Cert AI for Business Cert Operational Excellence Foundations Cert Six Sigma Cert Product Management Cert Simpson Wall Bracing Workshop Cert Deck and Porch Framing Connection Seminar Cert EWP320 Basic Floor Joist Sizing and Quoting Cert Forte Start To Finish Cert LDV101 Load Development

Her Story

About Michelle

Michelle Mae is a seasoned Senior Digital Implementation Specialist and Digital Sales Specialist with Paradigm, bringing over 30 years of experience at the intersection of construction and technology. Based remotely in southwest Florida with a farm in Minnesota, Michelle expertly bridges operations, sales, and digital innovation to deliver workplace solutions that enhance business outcomes. Her collaborative approach involves working closely with software developers, engineers, and designers to implement technology solutions across more than 100 company locations, driving efficiency and growth in a fast-paced startup environment.

Throughout her career, Michelle has demonstrated leadership in digital transformation by increasing digital adoption revenue by 700% in one month in North Florida and helping her team reach a $5 million revenue target six months ahead of schedule. She excels at client consulting, training, and mentoring, and is well-versed in a wide array of business tools, including CRM and project management platforms like Jira and Salesforce, ERP systems such as Epicor and TREND, and design software including AutoCAD LT and TurboCAD. Her deep expertise and passion for technology integration have made her a trusted partner for clients and colleagues alike.

Beyond her professional achievements, Michelle is also an advocate for advancing women in the traditionally male-dominated construction industry. She shares insights on the importance of meeting leaders where they are while maintaining one’s unique strengths. Outside of work, Michelle enjoys adventure travel, hiking, skiing, and giving back through charitable organizations such as Compassion International and the Tim Tebow Foundation. Her dedication to innovation, leadership, and community continues to inspire those around her.

Her Interview

Ten minutes with Michelle

01What’s the best career advice you’ve ever received?

The best career advice I’ve ever received was simple but powerful: *“You have one shot at life—don’t blow it.”* That message has stayed with me and shaped how I approach every opportunity, challenge, and decision. It reminds me to be intentional with my time, to give my best in everything I do, and to never settle for mediocrity. In real estate and property management, where every deal and relationship matters, this mindset has kept me focused, driven, and unafraid to take bold steps forward.

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