From Store Front to Virtual
From a basement startup to a global virtual wellness empire, Rev. Joanne Angel Barry Colon's visionary journey redefines holistic transformation.
How Wholistic Fitness NY Transformed to Meet the Moment
Rev. Joanne Angel Barry Colon is a visionary leader with over 40 years of experience in the health, fitness, and wellness industry and more than 15 years in the healing arts. She is the Founder of Wholistic Fitness NY and serves as a Wholistic Integrative Teacher, Certified Wholistic Personal Trainer, Reiki Master, Medical Astrologer, and Master of Numerology. She is also the host of Joanne’s Healing Within TV Show, an author and self-publisher, and the creator of the Chakra Balance Numerology Cosmic Energy Forecast Deck.
Throughout her career, Joanne has helped more than 20,000 women gain the confidence and courage to walk away from traditional jobs and embrace their soul’s calling.
A Journey Rooted in Purpose
Joanne’s career began at the age of 12, when she was asked to teach her first Slimnastics class. From that moment, she knew she was meant to help women become physically strong and healthy. Over four decades, she has worked across health, fitness, nutrition, and wellness, and for the past 18 years, she has intentionally blended the physical and spiritual realms into one integrative practice.
In her industry, Joanne is known as “The Disruptor.” She challenges conventional approaches by helping women release weight without dieting and by revolutionizing how they transform their body, mind, and soul.
She is a former natural competitive bodybuilder with shelves of first- and second-place trophies, has competed in numerous bench press competitions, and has held records for best lift—one of which bears her engraved name. She has also been recognized by P.O.W.E.R. WOE as a Woman of Empowerment.
Building a Business from the Ground Up
Having known early on that entrepreneurship was her path, Joanne worked in multiple gyms and fitness centers before launching her own business in 1998. She began by seeing clients privately in a small basement. Within a year, her clientele outgrew the space, leading her to relocate twice before eventually opening a storefront.
On October 31, 2001, Joanne signed her lease and officially opened her doors. Over the next 22 years, she expanded and downsized her business multiple times in response to growth, evolution, and alignment.
From Physical Space to Global Reach
When the pandemic disrupted businesses worldwide, Joanne made a decisive pivot. Rather than closing, she transitioned from in-person services to a virtual model. This shift resulted in 70% of her clients being served online, and her business flourished.
As her virtual presence continued to grow, maintaining a physical storefront no longer made sense. After 22 years, Joanne made the bold decision to close her location and fully embrace a virtual business model. Today, Wholistic Fitness NY serves clients worldwide.
This transition proved to be one of the best decisions she ever made, granting her financial freedom and the ability to pursue greater opportunities. As Joanne describes it, she is now living life in freedom—Everyday (L.I.F.E.).
The Evolution of Wholistic Fitness NY
As Joanne blended the physical and mystical worlds, her original business name, Fitness “R” Us, no longer aligned with her mission. Just as her location was transforming, so was her brand. The business evolved into Wholistic Fitness NY, with the “W” representing the whole person—body, mind, emotions, and soul.
Services and Business Model
Wholistic Fitness NY offers Wholistic Personal Training through Joanne’s signature P.O.S.T. Method: Body & Soul Transformation Prescription Plan, which includes:
- Chakra Balance Reiki treatments, circles, and courses
- Astrological and numerology readings and courses
- Crystal healing
- Aromatherapy
- Yoga and stretch practices
Joanne’s intention is to guide clients toward becoming students, practitioners, and ultimately masters of their own healing. She also provides platforms for visibility and community through:
- Joanne’s Healing Within TV Show (featured on Strong Island Television)
- Wholistic Healing Magazine
- Cosmic Evolution Summit
Mission, Vision, and Impact
Joanne’s mission is to inspire women in midlife to recognize themselves as spiritual beings having multiple human experiences. She encourages them to shine their light, live fully in their soul’s purpose, and “release issues from their tissues” as they let go of emotional weight and fall in love with themselves.
Her vision for the future includes standing on global stages, teaching, healing, and speaking to large audiences. She aims to help women break free from old beliefs, understand their astrological and numerological makeup, and transform into their highest selves.
Words to Live By
- “You’re a spiritual being having multitudes of human experiences.”
- “Release issues from your tissues as you release emotional weight and fall in love with yourself.”
- “Let’s make magic happen.”
Through innovation, courage, and deep spiritual alignment, Rev. Joanne Angel Barry Colon continues to lead a healing revolution—proving that transformation is possible at any stage of life.
