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How we, as leaders, cascade with the team and why customer feedback is important

How Treating Feedback as a Gift Transforms Team Culture and Performance

Sonia Tamrakar, Member on Influential Women
Sonia Tamrakar
Member
Customer Experience Professionals Association (CXPA)
How we, as leaders, cascade with the team and why customer feedback is important

A few months ago, a customer left honest feedback—not glowing feedback. Instead of filing it away, I brought it straight to my team the next morning. We didn't treat it as criticism; we treated it as a gift someone had given us. That one conversation shifted how the entire team approached the week.

I learned this lesson early in my career while working on a team tasked with opening a brand-new property with no guest history. Every early comment shaped the standards we were building from the ground up. I carried that habit forward through years in luxury hospitality and later into managing a multimillion-dollar enterprise portfolio. Feedback was never something that happened to us; it was something we actively sought out.

That's why, in every team I've led since, cascading feedback isn't a monthly meeting—it's a daily rhythm. When complaints dropped and satisfaction scores climbed, it wasn't just a metric win; it represented hundreds of small moments when a team member heard something honest and acted on it quickly.

Leadership's job isn't to hold onto feedback—it's to keep it moving.

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