Scouting the Future: A Curator’s Recap of KW Family Reunion 2026
I spent my time at Family Reunion scouting the future of real estate branding so J. Exum Group can remain the most intentional team in Kentuckiana. Keller Williams Family Reunion is a fun way of saying we went to a conference—but in reality, it was an int
What does this mean for our clients?
It means J. Exum Group is committed to staying on the cutting edge of marketing. Jackie made the strategic decision to bring me along so I could hear directly from the world’s leading brand architects. Here are the core shifts I’m bringing back to our local market:
1. “Day Trading Attention” (Insights from Gary Vaynerchuk)
In a world full of noise, we aren’t just selling a house; we are earning attention. At SocialMediaCon, Gary Vaynerchuk challenged us to master the art of storytelling on the platforms where our clients actually spend their time.
The J. Exum Group Edge: We don’t just post a “Just Listed” flyer. We craft a narrative around your home that stops the scroll and sparks conversation.
2. Human Connection in an AI World (Insights from Jay Shetty & Chelsea Peitz)
While we lean heavily on AI for efficiency, the sessions reminded us that authenticity is the new currency.
The J. Exum Group Edge: We use AI as “horsepower” to handle the logistical heavy lifting, freeing our team to deliver the high-touch, white-glove service that J. Exum Group is known for. Our technology makes us more human, not less.
3. The Power of Intentional World-Building
A major theme this year was that real estate is no longer just about transactions; it’s about the lifestyle we help our clients create.
The J. Exum Group Edge: As your Brand Curator, I am implementing new visual strategies and content frameworks that position our listings as more than properties—they are the backdrops for our clients’ future lives.
What does this mean for you?
We put our best foot forward when marketing your property. We aren’t just following “up-to-date trends”—we are implementing a sophisticated, repeatable marketing engine that builds trust and excitement even before we step through your front door.
