Since Forever Ago
A journey of spreading love through handmade jewelry, one bracelet at a time.
"Since Forever Ago"
There's something comforting in the unwavering nature of the phrase.
When people ask me what Moe&Co. is about, I tell them it's about making everyday jewelry that people want to wear, but it's also really about spreading love and spreading the Word.
Then most people will ask, "How long have you been doing this?"
My realistic reply: "About three years now."
But my honest answer:
"Since forever ago."
I've always been encouraged by the idea of giving back kindness and goodness into the world, but I never knew where to start. I feel that Moe&Co. is a way that I can actually do that.
A few years back, I was trying to come up with ways I could create something that means something-trying to figure out my purpose among a sea of people who had already begun acting on theirs.
I started out simple: selling beaded bracelets out of my backpack in grade school.
Shortly after my first few sales, I noticed that my customers wore Moe&Co. bracelets as soon as they got them, which pleased me and gave me a feeling of success. After a few more sales, I noticed that the bracelets weren't coming off.
Without much initial thought, I kept making sales, and I kept seeing more and more people wearing Moe&Co., either on their own or mixed in with other bracelets on their wrists.
People started telling me that they wore their bracelets every day and never took them off. To me, this was proof of the success of my designs.
From then on, as I continued to pass by people wearing Moe&Co., or catch a glimpse of my jewelry in a posted photo, I felt as though I had truly started something that means something. And I wanted to find a way to make it mean more, so I designed a clothing line that does just that.
"Since forever ago" means everything.
It describes the love you have for someone. It describes the time you've spent somewhere. It describes the length of your life that you've felt a certain way.
But above all, it is unwavering and infinite.
It means everything.
What does it mean to you?
As I put my heart into everything that I make, I feel as though I've succeeded in spreading love and spreading the Word, and I will do it forevermore.
- Moe&Co., "Since Forever Ago"
