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Stop calling it a second career

Why your life experience is your greatest asset in voiceover, not a disadvantage.

Lori Ann Hauser, Voice Over Talent Coach,  Producer and Screenwriter on Influential Women
Lori Ann Hauser
Voice Over Talent Coach, Producer and Screenwriter
Lori Ann Hauser VO Productions
Stop calling it a second career

Stop Calling It a Second Career

For many women over 40, voiceover is often labeled a "second career."

I don't see it that way.

I see it as the career you were finally ready for.

Think about everything you've done before stepping into the booth.

  • You've led teams.
  • You've raised families.
  • You've handled difficult conversations.
  • You've built businesses.
  • You've comforted friends.
  • You've solved problems.
  • You've adapted to change.

None of that gets left at the studio door. It comes with you.

  • Every commercial needs someone who sounds believable.
  • Every audiobook needs someone who understands emotion.
  • Every corporate narration needs someone who sounds knowledgeable without sounding rehearsed.
  • Every healthcare project needs someone audiences instinctively trust.

Those aren't skills you learn overnight. They're developed over decades of living.

That's why I rarely tell women to "sound younger." Instead, I encourage them to sound more like themselves because authenticity has become one of the most valuable qualities in today's voiceover industry.

The Confidence Nobody Talks About

Here's something I've noticed after coaching hundreds of voice actors.

The women who grow the fastest aren't always the ones with the biggest voices. They're the ones who are willing to stay curious.

  • They ask questions.
  • They take direction.
  • They try something uncomfortable.
  • They laugh when they miss the mark.
  • Then they do it again.

Confidence isn't the starting line. Curiosity is. Confidence is simply what develops through consistent practice.

Your Experience Is Part of Your Brand

Voiceover isn't about becoming someone else. It's about understanding what only you can bring.

  • Maybe your warmth reminds listeners of a trusted friend.
  • Maybe your strength commands attention in a corporate presentation.
  • Maybe your humor makes a commercial unforgettable.

The industry doesn't need another copy of someone who's already working. It needs voices that feel genuine. That's your competitive edge.

What I Love Most About Coaching Women

The bookings are exciting. The demos are rewarding. But my favorite moments happen long before either of those.

It's when someone who started by saying,

"I don't know if I can do this..."

suddenly says,

"Can I try that again? I know I can make it better."

That's the moment everything changes—not because they found a better voice, but because they found confidence in the one they already had.

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