They Said We Were Too Good Not To Launch Our Own Agency
How one bold leap — and a relentless commitment to what’s next — led to Barbie, Fortune 500 brands, and an AI mission that’s changing lives.
Sometimes the most transformative moments in your career are not the ones you plan—they are the ones others recognize before you do. When nearly every member of our senior leadership team pulled my business partner, Yvette, and me aside one by one and said some version of the same thing—“You two are too good not to do this on your own”—we listened. That is how xpromos was born.
We did not have a safety net. We had conviction, expertise, and each other. About six months in, we landed our first client: the Mattel Barbie team—the very people who had built Barbie into a billion-dollar brand in the 1990s. Sitting across from that team, we knew we were exactly where we were meant to be.
“We landed our first client six months in—the Mattel Barbie team. The very people who built Barbie into a billion-dollar brand. That told us everything.”
From there, we grew. Fortune 500 companies and beloved household brands joined a roster we were fiercely proud of. But what truly set us apart was not just the work itself—it was our instinct for what was coming next.
Always a Step Ahead
Throughout our agency’s history, we made it a priority to introduce emerging technologies to our clients before they became mainstream. While others were still debating whether digital was the future, we were already building programs around it. That forward-looking mindset was never simply a strategy—it was, and remains, part of who we are.
So when AI arrived in a way that was impossible to ignore, Yvette and I did not hesitate. We leaned in fully. We studied deeply. And the more we learned, the more we recognized that everyone around us needed access to this knowledge too—not the hype, not the fear, but practical, responsible education.
That conviction became our mission.
Making AI Accessible—Especially for Women Over 50
We launched AI Fluency Foundations, an eight-week course requiring just one hour per week, certified by the Theia Institute. The results have been extraordinary. Teams we have trained report efficiency gains of up to 400%. This is not incremental improvement—it is transformation.
400%
Efficiency gains reported by trained teams
8 Weeks
To AI fluency, one hour at a time
50+
The women we are especially committed to serving
We also offer a short course on Maven and, most importantly, programs specifically designed for women over 50. This demographic is too often overlooked in the AI conversation, and we are determined to change that. These women bring decades of experience, wisdom, and professional insight. AI, when properly understood, becomes a force multiplier for everything they already know.
Our live workshop, First Win, is a one-hour, hands-on experience designed to help women achieve their very first meaningful AI success. Because confidence is not built through observation—it is built through action.
“AI, learned properly, is a force multiplier for everything women over 50 already know. We are here to ensure they have that advantage.”
Why We Never Stop
Over the years, we have been recognized with awards for our programs and outcomes. But what has always driven us is not recognition—it is service. It is our clients. It is our unwavering commitment to bringing our very best to the people who trust us with their growth.
That was the standard we set when we first left that agency and bet on ourselves, and it remains our standard today.
If there is one lesson I would want every woman reading this to remember, it is this: sometimes the people who believe in you before you believe in yourself are revealing something important. And the moments when you choose to listen—those are often the moments that change everything.
We are still listening.
We are still learning.
Because that is the only way to truly serve the people who trust you.
✦ ✦ ✦
Ready to Become AI-Fluent?
Join Shari and Yvette at xpromos.com.
