What If Success is not about How Much Money You Make?
Building depth in business means investing in people's potential, not just your own profit.
What If Success Isn’t About How Much You Make?
By Susan Lyn Sykes
One of my biggest lessons from the Equis Financial face-to-face meeting in Columbus was the importance of depth.
I’ve realized that I don’t want to simply recruit people and place them underneath me.
I want to help people learn how to build something of their own.
When I bring someone into my organization, I want them to understand that the people I help connect with them can become part of their organization. When those people succeed, they can benefit from helping others succeed.
Recently, I hired someone who is working toward completing her insurance producer pre-licensing course. English isn’t her first language, and life has put some difficult obstacles in her path. But I’m proud of her determination.
I’ve told her that sometimes life puts stones in our path. We can let those stones stop us—or we can learn how to walk around them.
Then someone responded to one of my recruiting QR codes.
Instead of keeping that person directly under myself, I placed them with her.
Why?
Because I’m trying to build depth, not just numbers.
And that’s when I realized something important.
My greatest motivation isn’t necessarily making more money for myself.
It’s watching someone else discover that they can accomplish something they didn’t believe was possible.
I’ve even shared opportunities and resources with agents who aren’t part of my organization. We may work under different leaders, but that doesn’t mean we can’t encourage one another, share resources, and stay connected.
I’m beginning to see this business as more than a hierarchy.
It’s a community.
It’s people helping people.
It’s encouragement, relationships, education, and opportunity.
And if I am fortunate enough to benefit financially while helping someone else build something meaningful, that’s wonderful.
But the real reward is watching someone else’s confidence grow.
Because sometimes the most powerful thing you can give someone isn’t a paycheck. It’s the belief that they can succeed.
