Influential Women Logo
  • Podcasts
  • How She Did It
  • Who We Are
  • Be Inspired
  • Resources
    Coaches Join our Circuit
  • Connect
  • Contact
Login Sign Up

Women Aren’t Lacking Confidence

The Real Barrier to Women's Leadership Isn't Confidence—It's Workplace Systems That Punish It

Keri Tietjen Smith
Keri Tietjen Smith
Founder and Co-Principal
The Wildfire Group
Women Aren’t Lacking Confidence

For decades, women have been told that their struggle to advance professionally is due to a lack of confidence: speak up more, advocate more, ask for more, and be bolder. This narrative, repeated in leadership books, mentoring programs, and career workshops, has never matched most women’s lived experience. Women already speak up. Women already advocate. Women already challenge decisions. The real issue isn’t confidence—it’s whether workplaces allow that confidence to exist without penalty.

Research shows that when women display leadership behaviors, they face disproportionate backlash that men rarely encounter. Catalyst’s study on the double bind demonstrates that women are often punished for the very traits defining effective leadership, forced to choose between being seen as competent or likable (Catalyst, 2007). Assertiveness may be labeled abrasive, negotiation seen as ungrateful, and direct communication criticized as harsh. These reactions are predictable and well-documented (Rudman & Glick, 2001).

The belief that women lack confidence is both inaccurate and harmful. It shifts focus from structural inequities to “fixing” women. Confidence cannot flourish where expression carries a cost. Studies show women performing at equal or higher levels than men receive more personality-based criticism, while men are given strategy-oriented guidance (Heilman, 2001). These patterns teach women to anticipate bias, shaping behavior often misinterpreted as insecurity.

Psychological safety is critical. Confidence is shaped by environment, not just internal traits. Edmondson’s research shows that people express confidence when they feel protected from punitive consequences (Edmondson, 1999). Women consistently receive fewer cues that their voices will be valued, making confidence a calculated risk rather than a natural expression of expertise.

The problem is structural. Corporate norms often elevate communication styles associated with masculinity while undervaluing those associated with femininity. Direct speech signals strength in men but hostility in women; assertiveness is leadership in men, aggression in women. Passion in men is commitment; in women, it’s instability. These gendered biases persist because most modern workplaces were designed around male assumptions of authority. Women have been invited in, but the systems have not evolved.

True progress requires structural change. Organizations must examine how bias shapes evaluation and advancement, recognizing when tone policing substitutes for meaningful feedback. Feedback systems should focus on measurable outcomes, not stylistic conformity. Managers must develop bias literacy, distinguishing between style and substance, and between actual performance issues and gendered expectations (Smith, Lewis, & Tetrick, 2011).

Women do not need training in confidence or assertiveness to succeed—they need workplaces willing to evolve. Programs that emphasize “fixing” women while structural penalties remain constitute institutional gaslighting. Confidence is not the barrier; biased systems are.

If organizations want women to advance equitably, they must reward outcomes over adherence to outdated leadership molds, evaluate women based on contributions rather than demeanor, and cultivate environments where authority is not gendered. Women are not broken; workplaces are. Confidence has never been the problem—structure has. Leaders who transform these systems create environments where women can express confidence without consequence.

References (APA)

Catalyst. (2007). The double-bind dilemma for women in leadership: Damned if you do, doomed if you don’t. Catalyst. https://www.catalyst.org

Edmondson, A. C. (1999). Psychological safety and learning behavior in work teams. Administrative Science Quarterly, 44(2), 350–383. https://doi.org/10.2307/2666999

Heilman, M. E. (2001). Description and prescription: How gender stereotypes prevent women’s ascent up the organizational ladder. Journal of Social Issues, 57(4), 657–674. https://doi.org/10.1111/0022-4537.00234

Moss-Racusin, C. A., Dovidio, J. F., Brescoll, V. L., Graham, M. J., & Handelsman, J. (2012). Science faculty’s subtle gender biases favor male students. Proceedings of the National Academy of Sciences, 109(41), 16474–16479. https://doi.org/10.1073/pnas.1211286109

Rudman, L. A., & Glick, P. (2001). Prescriptive gender stereotypes and backlash toward agentic women. Journal of Social Issues, 57(4), 743–762. https://doi.org/10.1111/0022-4537.00240

Smith, A. N., Lewis, K. M., & Tetrick, L. E. (2011). Gender differences in upward influence tactics in the workplace. Journal of Organizational Behavior, 32(3), 507–528. https://doi.org/10.1002/job.708

Williams, J. C., Tiedens, L. Z., & Glick, P. (2016). The subtle suspension of backlash: A meta-analysis of penalties for women who negotiate. Psychology of Women Quarterly, 40(2), 275–292. https://doi.org/10.1177/0361684316628800

Featured Influential Women

Lily Riefkohl Ortiz
Lily Riefkohl Ortiz
Founder & Principal Designer
Fort Lauderdale, FL 33315
Linda Filippi
Linda Filippi
Sales And Marketing Specialist
Thomaston, ME 04861
Rachael Hanlon
Rachael Hanlon
BIM/ VDC Manager
Hooksett, NH 03106

Join other Influential Women making an IMPACT

Contact Us
+1 (877) 241-5970
Privacy Policy
Terms of Use
Influential Women Magazine
Company Information