Aleshia Abeyta
Aleshia Abeyta is a Lead Website Developer and Graphic Designer based in the Fargo–Moorhead area, currently leading the web department at In-House/Off The Wall Advertising Inc. With a Bachelor of Fine Arts in Graphic Design and a minor in Graphic Communications from Minnesota State University Moorhead, she combines a strong creative foundation with technical expertise to craft engaging digital experiences. In her current role, Aleshia oversees a team of three and manages the design, development, and maintenance of over 140 client websites across North Dakota, South Dakota, and Minnesota. Her work spans website design, UX/UI, SEO implementation, WordPress management, and ensuring accessibility and cross-browser compatibility. Aleshia’s professional journey began as a graphic designer, creating billboards, print ads, and social media content, before expanding into web development and ultimately leading her department. She thrives in problem-solving and bringing client visions to life, approaching every project with creativity, critical thinking, and passion. Known for her versatility, she seamlessly integrates design, development, and strategic thinking, ensuring that every digital solution she delivers is visually compelling, functional, and optimized for performance. Her core values—storytelling, creativity, determination, leadership, and fearlessness—guide both her professional and personal life. Aleshia encourages the next generation of designers to embrace curiosity, research client needs, and approach challenges with confidence, embodying the philosophy that work should be enjoyable and passion-driven.
• Minnesota State University Moorhead – Bachelor of Fine Arts (BFA), Major: Graphic Design; Minor: Graphic Communications
• Dean’s List, Fall 2020
• Giving Hearts Day
What do you attribute your success to?
I attribute my success to a combination of passion, creativity, critical thinking, problem-solving, initiative, leadership experience, and determination. Each project I take on allows me to grow while delivering value to clients.
What’s the best career advice you’ve ever received?
The best advice I’ve received is to make sure your work doesn’t feel like WORK. When you enjoy what you do, your passion naturally shows through and positively impacts not only your daily life but also your clients.
What advice would you give to young women entering your industry?
Don’t be intimidated by others’ designs or capabilities. Critiques are often about aligning with client needs rather than personal ability. Focus on researching your clients, understanding their vision, and delivering thoughtful, strategic work through storytelling.
What are the biggest challenges or opportunities in your field right now?
Some of the biggest challenges in my field right now would be AI involvement in SEO processes for websites, ADA accessibility for websites, and complex custom software. These are all opportunities for me to further my learning and grow my capabilities as I learn.
What values are most important to you in your work and personal life?
Respect, Problem-solving, fearlessness, passion, creativity, determination, and leadership are values I prioritize in both my professional and personal life.