Alicia Ches

A dynamic marketing executive who stands at the intersection of innovation and strategic excellence in the B2B enterprise space. With a comprehensive mastery of fintech marketing, this seasoned professional orchestrates cross-functional marketing teams while serving as both an in-house agency leader and chief content editor.

Their expertise spans an impressive array of marketing disciplines, seamlessly integrating campaign development, PR and communications, and partner channel marketing to deliver cohesive brand experiences. As a strategic visionary, they excel in product marketing while maintaining a keen eye for artistic and UX/UI direction, ensuring brands not only communicate effectively but also resonate deeply with their target audience.

In the digital realm, they leverage an extensive toolkit of industry-leading platforms, including the complete Salesforce ecosystem (Pardot, Sales Cloud, and Marketing Cloud), along with Google's powerful marketing suite. Their technical proficiency extends to creative tools like Adobe Creative Suite and WordPress, while maintaining expert-level command of Microsoft Office 365 applications, particularly Excel and Word.

Project management and collaboration flow naturally through their use of contemporary tools such as Monday.com, Asana, and Aha!, while their expertise in trademarking (USPTO.gov) and event management (GoToWebinar.com) rounds out their comprehensive skill set. Their data-driven approach to marketing is supported by deep analytics capabilities, ensuring measurable results across all marketing initiatives.