Amanda Brown, Senior Vice President of Growth on Influential Women

Influential Woman · Healthcare Technology

Amanda Brown

Senior Vice President of Growth, XFERALL

Atlanta, GA

Her Story

About Amanda

With more than 25 years of leadership experience—including two decades in healthcare technology—Amanda is a purpose-driven executive who measures success by the teams she builds, the leaders she develops, and the impact those teams have on patients and communities. She currently serves as Senior Vice President of Growth at XFERALL, where she leads all growth for the company as part of the Executive Team and in close cross-functional partnership with Product, Marketing, and Client Success, ensuring strategy and execution remain deeply aligned.


Throughout her career, Amanda has helped organizations navigate growth with clarity and care—guiding teams through periods of rapid scale while maintaining focus on people, process, and purpose. She has supported double- and triple-digit growth initiatives, including up to 10x revenue expansion across early- and mid-stage healthcare SaaS companies, by creating environments where teams are empowered, aligned, and equipped to do their best work.


A deeply collaborative leader, Amanda works shoulder-to-shoulder across the organization to translate strategy into execution that serves both customers and internal teams. She is known for leading with empathy and intention—listening first, building trust, and creating space for diverse perspectives. This people-first approach strengthens alignment, sharpens messaging, and ensures growth is sustainable, measurable, and rooted in real customer value.


Amanda is especially passionate about developing mission-aligned teams grounded in accountability, compassion, and operational discipline. Her experience spans behavioral health, acute and post-acute care, and ambulatory markets, where she has earned long-standing relationships by showing up consistently, leading with integrity, and prioritizing partnership over transactions.



Her Interview

Ten minutes with Amanda

01What do you attribute your success to?

I attribute my success to leading with clarity, empathy, and operational discipline, especially during periods of growth and change. I am deeply committed to building trusted, high-performing teams and staying closely connected to our partners and customers to ensure we are solving real problems and delivering meaningful value.


I believe strong growth comes from alignment—between people, strategy, and execution. I work intentionally across teams to translate vision into action, holding a high bar for accountability while creating environments where individuals feel supported, heard, and empowered to do their best work. When teams are aligned and trusted, impact becomes both measurable and sustainable.

My leadership philosophy is rooted in listening first, leading with integrity, and balancing ambition with care. I value disciplined execution, thoughtful decision-making, and meeting people where they are. At scale, success isn’t just about outcomes—it’s about how those outcomes are achieved and whether the work elevates the people and communities it serves.

02What’s the best career advice you’ve ever received?

The best career advice I’ve ever received is simple: if you’re not valued at the table you’re at, go build—or join—a new one.

Don’t wait for permission. Don’t wait for validation.That advice has stuck with me and continues to guide how I think about growth, leadership, and choice.

Another piece of advice that has stayed with me: use your voice with discipline—and use data to ground it. Opinions carry further when they’re informed, intentional, and backed by facts.

03What advice would you give to young women entering your industry?

To younger women, I would say this: there are no bounds to what you can accomplish. Build a strong network of supporters and mentors—people you can learn from, grow with, and lean on. Who you surround yourself with matters. The right circle will elevate you and always clap for one another.

I’d also remind you to give yourself grace. Take care of yourself. Success doesn’t require working a gazillion hours or burning yourself out to prove your worth. You are smart—use it. Work with intention, protect your energy, and trust that sustainability is a strength, not a weakness.

04What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges facing our industry today is that technology is advancing at a pace far faster than organizations can realistically absorb. New tools, platforms, and capabilities are introduced continuously, often with the promise of efficiency and transformation. But the reality is that change management has not kept pace—and change management is hard, especially when it involves people.


At its core, change management isn’t about systems or software. It’s about humans. And many of the people expected to adopt new technologies are already operating under enormous levels of fatigue—emotionally, mentally, and operationally. In healthcare especially, teams are balancing increasing demand, staffing shortages, regulatory pressure, and constant change. Asking them to adapt to yet another system without addressing that fatigue creates resistance, not because people are unwilling, but because they are exhausted.


This gap between rapid technological innovation and the human capacity for change is where many well-intentioned initiatives struggle or fail. Technology alone does not drive transformation—people do. Without intentional support, clear communication, realistic timelines, and empathy for what teams are carrying, even the most powerful solutions can fall short of their potential.

Sustainable progress requires meeting people where they are, not where we wish they were. It means slowing down enough to bring teams along, investing in education and trust, and designing change with the end user in mind. When organizations respect the human side of transformation, technology becomes an enabler—not another burden—and real, lasting impact becomes possible.

05What values are most important to you in your work and personal life?

The values that matter most to me center on people. Respecting differences and genuinely appreciating them. Listening first. Valuing humans not just for what they produce, but for who they are. And meeting people where they are—with empathy, patience, and understanding.

I believe strong leadership is built on trust, clarity, and integrity. It requires accountability without ego, collaboration over hierarchy, and a commitment to doing the work with intention. Growth should never come at the expense of people; it should elevate them.

I care deeply about building environments where diverse perspectives are welcomed, voices are heard, and individuals feel supported to do meaningful work. When leaders lead with compassion, discipline, and respect, teams align, cultures strengthen, and impact becomes sustainable.

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