Amanda Dyson

Meet Amanda, a dynamic B2B software and SaaS marketing powerhouse with two decades of transformative experience. As a strategic marketing virtuoso, she has mastered the art of driving business growth through innovative go-to-market strategies and comprehensive marketing solutions. Her expertise spans an impressive array of disciplines, from account-based marketing and lead generation to corporate storytelling and digital marketing integration.

Amanda's leadership prowess shines through her successful management of both regional and global teams, where she consistently delivers exceptional results through data-driven KPIs and OKRs. Her remarkable journey includes pivotal leadership roles across the marketing and sales spectrum, particularly in the complex world of Supply Chain Management (SCM) and Enterprise Resource Planning (ERP) software. Her cross-functional expertise encompasses everything from alliance building and partnership marketing to demand generation and corporate communications.

While her professional achievements are impressive, Amanda's story extends beyond the boardroom. A California native now flourishing in Charlotte, North Carolina, she balances her high-impact career with a fulfilling family life. Her commitment to personal growth mirrors her professional dedication – whether she's fostering team development at leading tech companies, enjoying quality time with her family of five in the mountains or at the beach, maintaining her daily running routine, or practicing mindfulness.

Amanda's academic credentials underscore her comprehensive business acumen, holding an MBA from Arizona State University's W.P. Carey School of Business, with specializations in Marketing, Finance, and Supply Chain. Her foundation in Business Economics and Professional Writing from the University of California, Santa Barbara, complements her practical expertise, making her a well-rounded leader in the tech marketing landscape.