Amy Schell, Founder & President on Influential Women
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Influential Woman · Insurance and financial services, Nonprofit

Amy Schell

CLF, LUTCF

Founder & President, Foundation For Safer Schools Non-Profit Org.

Cocolla, ID 83813

22Years experience
2Articles published
4Awards received

Certifications · Degrees · Memberships

Degree Copenhagen Business School Degree American College Cert Series 6 Cert 63 Cert And 26 Cert CLF Cert LUTCF Cert Prosci Certified Change Practitioner (CCCP) (in progress) Cert Digital Transformation in Financial Services Member Chamber of Commerce (membership and planning committee) Member LATIP organization (president) Member Idaho School Board Association Member ASMAT and Field Development Subcommittee

Her Story

About Amy

Amy Schell is a seasoned insurance executive with more than 20 years of experience leading agency growth, multi-state operations, and strategic business transformation. As Senior Managing Director for Farmers Insurance in Washington State, she oversees agency distribution, sales performance, and organizational growth while developing high-performing teams across complex markets. Throughout her career, Amy has built and transformed organizations from the ground up, successfully leading territory expansion, operational turnarounds, and large-scale change initiatives. Her leadership philosophy combines strategic execution with a strong commitment to developing people and fostering sustainable business growth.

Amy's career began in education, where she spent nearly nine years as a Montessori-style teacher before transitioning into the insurance industry in 2004. Since then, she has held progressive leadership roles with American Family Insurance, Allstate, and Farmers Insurance, serving as an agency owner, district leader, state director, and senior executive. She has earned numerous professional credentials, including Property & Casualty, Life & Health, and Securities licenses, along with Chartered Leadership Fellow (CLF) and LUTCF designations. She also completed a bachelor's degree in Leadership and Management and continues to expand her expertise through executive education in digital transformation, change management, and nonprofit leadership.

Beyond her corporate leadership, Amy is the Founder and President of the Foundation for Safer Schools, a nonprofit organization dedicated to improving school safety through education, prevention, and community partnerships. Under her leadership, the organization has developed innovative safety curricula and hands-on training programs that help schools create safer learning environments for students and educators. Passionate about leadership development, organizational change, and community impact, Amy is recognized for building strong cultures, mentoring future leaders, and driving meaningful results both inside and outside the insurance industry.

Her Interview

Ten minutes with Amy

01What do you attribute your success to?

People and purpose, in that order and inseparable. I've learned that nobody builds anything alone. I've spent my career building teams across organizations, from multi-state insurance operations to a nonprofit serving schools throughout the region, and every one of them taught me the same lesson: success comes from the superintendents, educators, business partners, and team members who trust you, and you earn that trust by showing up and following through, every time. When your work is tied to something that truly matters, for me, protecting children and restoring the joy of childhood, you find resilience you didn't know you had. The hard seasons don't knock you down as long, because you know exactly why you're getting back up.

02What’s the best career advice you’ve ever received?

Be real. Someone told me that early in my career, and it took me years to understand how much it meant. When I founded the Foundation for Safer Schools, I thought leading a nonprofit meant having all the answers. What I've learned is that people don't follow perfection, they follow authenticity. Superintendents, educators, parents, and community partners can tell the difference between someone performing a mission and someone living one. Be who you are, be kind, and pay attention to the ripple effect of your actions, because everything you do lands on someone: the schools you serve, the partners who stand beside you, and ultimately the children counting on all of us to get it right. When you lead with genuine care for how your decisions affect others, you build the kind of trust that outlasts any single program, grant, or title.

03What advice would you give to young women entering your industry?

Don't wait for an invitation. When I founded the Foundation for Safer Schools, I wasn't a nonprofit expert, I was someone who saw children walking into schools carrying fear instead of excitement and decided that was unacceptable. Nobody handed me a playbook. So my advice is this: raise your hand. Start the program that doesn't exist. Apply for the grant everyone says you won't get. Know your mission cold, because when you can speak to real impact, real students, real schools, real funding delivered, the conversation changes. And find your people: the mentors who will tell you the truth and the advocates who will say your name in rooms you're not in yet. Most of my proudest work, in both my executive career and at the Foundation, started with someone telling me it couldn't be done. Build it anyway.

04What are the biggest challenges or opportunities in your field right now?

The biggest challenge is urgency colliding with capacity. The threats facing students today are real and escalating, from school safety concerns to a fentanyl crisis that has devastated communities across Idaho, and schools are being asked to confront all of it with stretched budgets and exhausted staff. Educators want to protect their kids; they simply don't always have the funding, training, or bandwidth to do it alone. That's exactly where the opportunity lives. Communities are more ready to act than I've ever seen. When we walk into a school district with grant funding, safety training, and prevention education, we're not pushing on a locked door, people want solutions. In 2026 alone, the Foundation has helped secure over $480,000 in grant and private funding, and what I've learned is that the resources exist and the will exists; what's often missing is the connector. That's the role the Foundation for Safer Schools was built to play: activating the funding, partnerships, and programs already out there and putting them to work where children need them most.

05What values are most important to you in your work and personal life?

Show up, tell the truth, and protect what matters. In my work with the Foundation for Safer Schools, that means being the person a superintendent can call and know something will get done, being honest about what we can and can't deliver, and never forgetting that behind every program and every grant is a child who deserves to feel safe. In my personal life, it looks the same, just closer to home: being present for my family, keeping my word, and protecting the people I love. I don't believe in being one person at work and another at home. The mission we've built at the Foundation, restoring childhood joy, isn't something I clock out of. It reflects what I value everywhere: that children deserve safety, families deserve peace of mind, and communities are strongest when we take care of each other.

Her Content Hub

Articles by Amy

Discover why reinvention is the most powerful leadership skill you can develop. Learn how to embrace new chapters with wisdom, courage, and the confidence that your experience still matters.

Amy Schell shares transformative leadership lessons from founding the Foundation for Safer Schools, revealing how purpose-driven conviction, authentic connection, and follow-through create lasting change in school communities.

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