Anne Matarelli, Area Vice President of Sales on Influential Women
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Influential Woman · Technology / Enterprise Software Sales

Anne Matarelli

Area Vice President of Sales, UKG

Austin, TX 78738

1Year experience
3Awards received

Certifications · Degrees · Memberships

Degree Northern Illinois University - M.S. Cert SAP Sales Professional - SAP Leonardo 2018

Her Story

About Anne

Anne Matarelli is a seasoned technology sales executive with more than 25 years of experience in the enterprise software industry, including over two decades focused specifically on enterprise sales leadership. She currently serves as Area Vice President of Sales at UKG, where she leads national install-base customer strategy and oversees three regional teams across the East, Central, and West divisions. In this role, she balances customer engagement with internal leadership responsibilities, driving growth, retention, and value realization for enterprise clients in the HR technology space. Throughout her career, Anne has held senior leadership roles across several major technology organizations, including SAP, Salesforce, Boomi, and UKG. Her experience spans data and analytics, ERP platforms, and HR software, beginning in technical pre-sales before transitioning into enterprise sales leadership. Over time, she has built a strong track record in large deal execution, go-to-market strategy, and scaling high-performing sales organizations. She has also contributed to corporate development efforts through advisory roles focused on mergers, acquisitions, and integration strategies. Anne is recognized for her focus on operational excellence, process improvement, and customer success, with an emphasis on helping organizations leverage digital transformation, AI, and automation to improve workforce and business outcomes. She has earned multiple professional accolades throughout her career, including numerous President’s Club and Elite awards and recognition as a Global Leader of the Year. Her leadership approach centers on building strong teams, developing talent, and enabling organizations to achieve sustainable growth through data-driven decision-making and innovation.

Her Interview

Ten minutes with Anne

01What do you attribute your success to?

I attribute my success to my focus on process excellence and optimization. Throughout my life, I like to just optimize and make things more efficient. I'm in a world of process excellence, and anywhere we can optimize, make things more efficient, and help customers achieve greater revenue faster, build return on their investment, and achieve total cost of ownership - that's what drives me. It's about actually having customers see value realization from what we tell them they're going to achieve. I also believe strongly in getting variety and exposure throughout your career. When I first started, I had no idea what I wanted to do, so I went into consulting thinking I'd get a lot of variety, but they put me on one account for 2 years and I didn't get the variety that way. So I went into a startup and did every role at that startup except marketing and, ironically enough, selling. I did everything - I started in tech support, I did professional services, I did training, I did pre-sales. I got really good exposure to how to run a company from all the different aspects. Whether you know what you want to do or not, get exposure and become well-rounded to give you the best visibility into where you want to head for your future. I didn't really have a plan, so I had to build a plan - it was a work in progress.

02What advice would you give to young women entering your industry?

Variety and exposure. When I first started, I had no idea what I wanted to do, and so I went into consulting, thinking I'd get a lot of variety. But I didn't actually get the variety in consulting - they put me on one account, and I was there for 2 years. I didn't get the variety that way. So I thought, where else could I get it? So I went into a startup, and I did every role at that startup, except marketing and, ironically enough, selling. So I did everything. I started in tech support, I did professional services, I did training, I did pre-sales. And I got a really good exposure to how to run a company from all the different aspects. And so I would say, whether you know what you want to do or not, get exposure and become well-rounded to give you the best visibility into where you want to head for your future. I didn't really have a plan, so I had to build a plan - it was a work in progress.

03What are the biggest challenges or opportunities in your field right now?

One of the biggest challenges and opportunities in my field right now goes beyond simply adopting AI—it’s about effectively monetizing it and ensuring customers realize tangible value from the outcomes. While there is widespread discussion about AI, the real question is what it means in practice and how it translates into measurable results. The core challenge, and simultaneously the opportunity, lies in demonstrating clear return on investment and helping organizations turn AI capabilities into meaningful business impact.

04What values are most important to you in your work and personal life?

In my work and personal life, I value continuous learning, adaptability, leadership, and personal growth. I believe in stepping outside of my comfort zone and embracing opportunities that expand my knowledge and experience, while also focusing on supporting and developing others. I see leadership as helping people reach their full potential, and I am committed to excellence, ongoing professional development, and maintaining a strong growth mindset that guides both my career and personal decisions.

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