Ashley Ryon

Meet a dynamic growth marketing leader who has consistently transformed digital landscapes and driven exceptional results across multiple high-profile companies. As the pioneering Head of Growth at Life360, she catapulted the app to #7 in the App Store's Social Networking category, outperforming industry giants like Pinterest and Twitter.

Her talent for building and scaling high-performing teams is evident through her impressive track record at Life360, Coupons.com, and Krazy Coupon Lady, where she expanded teams from small units to robust departments of up to 19 professionals. Under her leadership, Life360 experienced a remarkable tripling of new user growth in just six months, while both Coupons.com and Krazy Coupon Lady saw a 40% increase in Monthly Active Users within their first year.

A master of growth technology and optimization, she has expertly wielded tools like Braze, SFMC, Adjust, and Appsflyer to drive remarkable results. Her data-driven approach to experimentation has led to impressive outcomes, including $2M in annual incremental revenue through push notification optimization and a 30% boost in account creation conversion rates.

Her cost-efficiency initiatives have been equally impressive. By bringing agency-led acquisition programs in-house, she achieved a 300% increase in ROAS at Krazy Coupon Lady, slashed CAC by 50% at Avibra, and tripled acquisition through strategic affiliate and referral programs.

One of her standout achievements includes orchestrating a multi-channel campaign targeting Gen Z audiences, which resulted in 4 million downloads and numerous earned PR placements. This innovative campaign integrated podcast appearances, YouTube influencers, IHeartRadio, and billboard placements, culminating in a private Demi Lovato concert that drove a staggering 4000% increase in Frankly Chat feature usage.

Her expertise spans across paid acquisition, lifecycle/CRM management, brand campaigns, growth marketing, conversion rate optimization, organic growth, brand strategy, and P&L management. Beyond her professional achievements, she brings a unique artistic dimension to her work as a classically trained oboe player and enthusiastic a cappella singer.