An exploration of the invisible cognitive, emotional, and relational work leaders—particularly women—perform daily to sustain organizations and families, and why measuring and valuing this hidden labor is essential for organizational success.
Influential Woman · Applied Behavior Analysis
Asia Johnson
Founder & Principal Consultant, Seizing 611
Harvey, LA 70058
I rebuilt self-trust by focusing on patterns over opinions, recognizing my strength in seeing possibilities others overlooked, and choosing not to abandon myself in uncertainty.
Asia Johnson · In Her Own Words
Her Story
About Asia
Asia Johnson is an Applied Behavior Analyst, business owner, and executive advisor based in the Greater New Orleans region, with more than twelve years of experience in behavioral health. Her path into the field began on a deeply personal note: after her daughter was diagnosed with autism, Asia found herself navigating a system with limited resources as a Medicaid recipient in Louisiana. Rather than accept those constraints, she threw herself into ABA research and built effective, home-based intervention strategies for her daughter — an effort that ultimately set her on a professional course in applied behavior analysis. Today, her daughter is twelve years old and thriving, having earned recognition in Junior Beta Club, won day-trading competitions, and achieved mastery on state assessments, and Asia counts that advocacy as the achievement she's proudest of, above any professional milestone. Roughly five years ago, Asia founded Seizing 611, where she now works as Principal Consultant helping founder-led behavioral healthcare organizations build infrastructure that can scale independently of any one person. Her guiding philosophy is that most organizations don't fall short because they lack talented people, but because their operating models can't support growth — so her work centers on process mapping, environmental design, and organizational architecture rather than individual performance management. Through Seizing 611 she has completed engagements with more than ten organizations, delivering an average 35% gain in process efficiency within the first ninety days and helping clients raise profit margins by roughly 18% through pricing, delivery, and cost-allocation adjustments. Alongside this consulting practice, she has held operational leadership roles at organizations including AnswersNow and Child Communication and Behavior Specialists, co-founded a national, technology-focused ABA conference, and served as a subject matter expert for the Behavior Analyst Certification Board, contributing questions to the BCaBA credentialing exam. Asia holds a bachelor's degree in Autism Studies from Saint Joseph's University and a master's degree in Psychology from Purdue University Global, and she has since completed Culture Index training in executive advising while pursuing further study in program management. She is an active member of several professional organizations, including Black Applied Behavior Analysis, the National Association for Multicultural Education, and the Association of Professional Behavior Analysts. In both her consulting work and her personal life, she is guided by cultural humility, a commitment to empowerment and self-advocacy, and a belief in the strength of genuine relationships — values that, together with her family-first outlook, continue to shape how she builds systems and supports the leaders she advises.
Her Interview
Ten minutes with Asia
01What do you attribute your success to?
I attribute my success to my daughter. My daughter's needs challenged me to look beyond textbook answers. They pushed me to immerse myself in behavior science, question conventional approaches, and develop practical, home-based solutions that truly worked for families. That pursuit of understanding became the foundation of my career and continues to shape how I solve complex problems today. I also credit the sponsorship of Christina Countie, whose belief in my abilities opened doors that may not have opened otherwise. Her willingness to invest in my growth reinforced an important lesson: talent is important, but sponsorship changes trajectories. My success is the result of relentless curiosity, meaningful mentorship, and a commitment to using every opportunity to create a greater impact for others.
02What advice would you give to young women entering your industry?
I'd tell young women entering this field not to feel limited to autism supports alone. Behavior analysis is broadly applicable across many contexts, so I encourage them to explore roles beyond direct clinical work, build strong business acumen, and protect their emotional bandwidth so they can sustain a long, healthy career.
03What are the biggest challenges or opportunities in your field right now?
Right now, I see Medicaid funding reductions and payer audits creating real strain, often resulting in delayed or withheld reimbursements. This puts small ABA businesses at risk of cash-flow challenges that can threaten continuity of care. It reinforces, for me, just how essential strong financial and operational planning is to sustaining quality services.
04What values are most important to you in your work and personal life?
Cultural humility guides how I show up in my work. I also deeply value empowerment and self-advocacy, especially for the clients and families I serve, along with a systems-focused approach to problem solving. Family comes first for me, and I believe strongly in the power of genuine connection and networking.
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